HOG logo

Harley-Davidson (HOG)

Profile

Full Name

Harley-Davidson, Inc.

Ticker Symbol

HOG

Exchange

NYSE

Sector

Consumer Cyclical

Industry

Recreational Vehicles

Country

United States

IPO

July 8, 1986

Indexes

Not included

Website

http://www.harley-davidson.com

Employees

5900

Key Details

Price

$23.62(-0.34%)

Market cap

$2.87B(Mid cap)

Last Dividend

$0.18

TTM Dividend yield

2.98%

Annual revenue

$5.19B(-11.13% YoY)

Annual EPS

$3.44(-29.36% YoY)

PE ratio

8.81

Next earnings date

Jul 25, 2025

Next ex-dividend date

N/A

Next split date

N/A

Quick Search

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    See Full Chart & Historical Data

    Analyst ratings

    Price

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Current Price

    $23.62
    HOG price is $23.62

    30-Day Relative Volume

    0.81
    HOG 30-day relative volume is 0.81

    Price Performance

    Price Today change

    -0.34%
    HOG price is down -0.34% today

    Price YTD change

    -21.61%
    HOG price is down -21.61% since January 1st

    Price 1-year change

    -29.28%
    HOG price is down -29.28% year-on-year

    Price 3-year change

    -28.03%
    HOG price is down -28.03% over the past 3 years

    Price Range

    Price All-time high

    $75.87
    HOG price is currently -68.87% below its historical high of $75.87

    Price 3-year low

    $20.45
    HOG price is currently +15.50% above its 3-year low

    Capitalization

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Market cap

    Market cap

    $2.87B
    HOG market capitalization is $2.87 billion

    Market cap 3-year change

    -43.43%
    HOG market capitalization is down -43.43% over the past 3 years

    Market cap All-time high

    $19.56B
    HOG market capitalization is currently -85.33% below its historical high of $19.56 billion

    Market cap sector rank

    67.01%
    HOG market capitalization is higher than 67.01% of companies in Consumer Cyclical sector

    Shares Outstanding

    Shares Outstanding 1-Year Change

    -9.68%
    HOG shares outstanding is down -9.68% year-on-year

    Shares Outstanding 3-Year Change

    -21.4%
    HOG shares outstanding is down -21.4% over the past 3 years

    Technical Indicators

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Beta

    1.07
    HOG beta is 1.07

    200-day SMA

    $28.71
    HOG price is currently -17.74% below its 200-day simple moving average

    50-day SMA

    $23.94
    HOG price is currently -1.33% below its 50-day simple moving average

    RSI

    45.52
    HOG 14-day relative strength index is 45.52

    Volume

    0.81
    HOG 30-day relative volume is 0.81

    ATR

    $0.66
    HOG average true range is $0.66

    10-day Historical Volatility

    26.96%
    HOG 10-day historical volatility is 26.96%

    Dividend

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Events

    Last Paid Dividend

    $0.18
    HOG last dividend was $0.18 per share, with an ex-dividend date of June 2, 2025

    Next Dividend

    -
    HOG next dividend has not yet been announced

    Dividend per share

    Dividend per share

    $0.69
    HOG annual dividend per share is $0.69

    Dividend per share Sector Rank

    33.01%
    HOG annual dividend per share is higher than 33.01% of companies in Consumer Cyclical sector

    Dividend per share 1-Year Change

    +4.55%
    HOG annual dividend per share is up +4.55% year-on-year

    Dividend per share 3-Year Change

    +15%
    HOG annual dividend per share is up +15% over the past 3 years

    Dividend yield

    Dividend yield

    2.92%
    HOG annual dividend yield is 2.92%

    Dividend yield Sector Rank

    56.59%
    HOG annual dividend yield is higher than 56.59% of companies in Consumer Cyclical sector

    Other

    Payout ratio

    20.03%
    HOG annual payout ratio is 20.03%

    Dividends paid

    $91.22M
    HOG annual dividends paid is $91.22 million

    Free cash flow

    $867.27M
    HOG annual free cash flow is $867.27 million

    Income Statement

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Revenue

    Revenue

    $5.19B
    HOG annual revenue is $5.19 billion

    Revenue Analysts estimate

    $3.76B
    HOG annual revenue is currently +37.84% higher than the consensus analysts' forecast

    Revenue 1-year change

    -11.13%
    HOG annual revenue is down -11.13% year-on-year

    Revenue Sector rank

    76.35%
    HOG annual revenue is higher than 76.35% of companies in Consumer Cyclical sector

    EPS

    EPS

    $3.44
    HOG annual earnings per share is $3.44

    EPS Analysts estimate

    $2.65
    HOG annual earnings per share is currently +29.80% higher than the consensus analysts' forecast

    EPS 1-year change

    -29.36%
    HOG annual earnings per share is down -29.36% year-on-year

    EPS Sector rank

    78.5%
    HOG annual earnings per share is higher than 78.5% of companies in Consumer Cyclical sector

    Profit

    Gross profit

    $1.39B
    HOG annual gross profit is $1.39 billion

    Gross margin

    26.81%
    HOG annual gross profit margin is 26.81%

    Operating profit

    $416.63M
    HOG annual operating income is $416.63 million

    Operating margin

    8.03%
    HOG annual operating profit margin is 8.03%

    Net income

    $455.36M
    HOG annual net profit is $455.36 million

    Net margin

    8.78%
    HOG annual net profit margin is 8.78%

    Expenses

    Total expenses

    $4.77B
    HOG annual total expenses is $4.77 billion

    Operating expenses

    $974.12M
    HOG annual total operating expenses is $974.12 million

    Cost of goods sold

    $3.80B
    HOG annual cost of goods sold is $3.80 billion

    Selling, general & administrative expenses

    $974.12M
    HOG annual SGA is $974.12 million

    Depreciation and amortization

    $160.67M
    HOG annual depreciation & amortization is $160.67 million

    Interest expense

    $30.75M
    HOG annual interest expense is $30.75 million

    Income tax

    $71.96M
    HOG annual income tax is $71.96 million

    EBIT & EBITDA

    EBIT

    $547.89M
    HOG annual earnings before interest & taxes is $547.89 million

    EBITDA

    $547.89M
    HOG annual EBITDA is $547.89 million

    Balance Sheet

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Assets

    Total assets

    $11.88B
    HOG annual total assets is $11.88 billion

    Non current assets

    $6.88B
    HOG annual long term assets is $6.88 billion

    Current assets

    $5.00B
    HOG annual total current assets is $5.00 billion

    Cash and cash equivalents

    $1.59B
    HOG annual cash & cash equivalents is $1.59 billion

    Accounts receivable

    $2.27B
    HOG annual accounts receivable is $2.27 billion

    Inventory

    $745.79M
    HOG annual inventory is $745.79 million

    Liabilities

    Total liabilities

    $8.72B
    HOG annual total liabilities is $8.72 billion

    Long term liabilities

    $5.17B
    HOG annual total long term liabilities is $5.17 billion

    Current liabilities

    $3.56B
    HOG annual total current liabilities is $3.56 billion

    Accounts payable

    $298.72M
    HOG annual accounts payable is $298.72 million

    Debt

    Total debt

    $7.01B
    HOG annual total debt is $7.01 billion

    Total debt 1-year change

    -2.62%
    HOG annual total debt is down -2.62% year-on-year

    Long term debt

    $4.52B
    HOG annual long term debt is $4.52 billion

    Short term debt

    $2.49B
    HOG annual short term debt is $2.49 billion

    Equity & Capital

    Shareholders equity

    $3.17B
    HOG annual stockholders equity is $3.17 billion

    Book value

    $3.16B
    HOG annual book value is $3.16 billion

    Retained earnings

    $3.47B
    HOG annual retained earnings is $3.47 billion

    Working capital

    $1.44B
    HOG annual working capital is $1.44 billion

    Cash Flow Statement

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Cashflow Activities

    Cash from operations

    $1.06B
    HOG annual cash flow from operations is $1.06 billion

    Cash from operations 1-year change

    +40.93%
    HOG annual cash flow from operations is up +40.93% year-on-year

    Cash from investing

    -$383.33M
    HOG annual cash flow from investing activities is -$383.33 million

    Cash from investing 1-year change

    +25.18%
    HOG annual cash flow from investing activities is up +25.18% year-on-year

    Cash from financing

    -$572.32M
    HOG annual cash flow from financing activities is -$572.32 million

    Cash from financing 1-year change

    -227.7%
    HOG annual cash flow from financing activities is down -227.7% year-on-year

    CAPEX

    CAPEX

    $196.56M
    HOG annual capital expenditures is $196.56 million

    CAPEX 1-year change

    -5.23%
    HOG annual capital expenditures is down -5.23% year-on-year

    Free Cash Flow

    Free cash flow

    $867.27M
    HOG annual free cash flow is $867.27 million

    Free cash flow 1-year change

    +58.41%
    HOG annual free cash flow is up +58.41% year-on-year

    Profitability Ratios

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Margins

    Gross margin

    26.81%
    HOG annual gross profit margin is 26.81%

    Operating margin

    8.03%
    HOG annual operating profit margin is 8.03%

    Net margin

    8.78%
    HOG annual net profit margin is 8.78%

    ROA & ROE

    ROA

    3.79%
    HOG annual return on assets is 3.79%

    ROE

    14.21%
    HOG annual return on equity is 14.21%

    Valuation

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    PE Ratio

    PE ratio

    8.81
    HOG price to earnings ratio is 8.81

    PE ratio Sector rank

    16.28%
    HOG price to earnings ratio is higher than 16.28% of companies in Consumer Cyclical sector

    PB Ratio

    PB ratio

    0.90
    HOG price to book ratio is 0.90

    PB ratio Sector rank

    38.03%
    HOG price to book ratio is higher than 38.03% of companies in Consumer Cyclical sector

    PS Ratio

    PS ratio

    0.60
    HOG price to sales ratio is 0.60

    PS ratio Sector rank

    42.42%
    HOG price to sales ratio is higher than 42.42% of companies in Consumer Cyclical sector

    Enterprise value

    Enterprise value

    $8.29B
    HOG enterprise value is $8.29 billion

    Enterprise value Sector rank

    75.72%
    HOG enterprise value is higher than 75.72% of companies in Consumer Cyclical sector

    EV/EBITDA

    EV/EBITDA

    14.94
    HOG EV/EBITDA is 14.94

    EV/EBITDA Sector rank

    76.17%
    HOG EV/EBITDA is higher than 76.17% of companies in Consumer Cyclical sector

    Financial Health

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Liquidity

    Current ratio

    1.40
    HOG annual current ratio is 1.40

    Quick ratio

    1.19
    HOG annual quick ratio is 1.19

    Leverage

    Debt to equity

    2.20
    HOG annual debt to equity ratio is 2.20

    Interest coverage ratio

    17.82
    HOG annual interest coverage ratio is 17.82

    Risk & Stability

    Piotroski F-Score

    7
    HOG piotroski f-score is 7

    Altman Z-Score

    1.34
    HOG altman z-score is 1.34

    Analyst ratings

    Recent major analysts updates

    May 14, 25 Baird
    Neutral
    Apr 4, 25 Baird
    Neutral
    Apr 2, 25 Citigroup
    Neutral
    Feb 20, 25 UBS
    Neutral
    Feb 6, 25 Morgan Stanley
    Equal-Weight
    Feb 6, 25 Citigroup
    Neutral
    Feb 4, 25 DA Davidson
    Buy
    Jan 30, 25 B of A Securities
    Buy
    Jan 23, 25 Citigroup
    Neutral
    Jan 21, 25 Morgan Stanley
    Equal-Weight

    Institutional Ownership

    Screeners with HOG included

    Mid cap stocks
    US stocks
    High Piotroski score stocks
    Stocks with high beta
    Stocks below SMA 200
    Most recommended stocks
    Stocks with low PE ratio
    Stocks below analysts price target
    Companies with growing dividends
    All stocks
    • What is the ticker symbol for Harley-Davidson?
    • Does Harley-Davidson pay dividends?
    • What sector is Harley-Davidson in?
    • What industry is Harley-Davidson in?
    • What country is Harley-Davidson based in?
    • When did Harley-Davidson go public?
    • Is Harley-Davidson in the S&P 500?
    • Is Harley-Davidson in the NASDAQ 100?
    • Is Harley-Davidson in the Dow Jones?
    • When was Harley-Davidson's last earnings report?
    • When does Harley-Davidson report earnings?
    • Should I buy Harley-Davidson stock now?

    What is the ticker symbol for Harley-Davidson?

    The ticker symbol for Harley-Davidson is NYSE:HOG

    Does Harley-Davidson pay dividends?

    Yes, Harley-Davidson pays dividends. The last payment was $0.18, with an ex-dividend date on June 2, 2025

    What sector is Harley-Davidson in?

    Harley-Davidson is in the Consumer Cyclical sector

    What industry is Harley-Davidson in?

    Harley-Davidson is in the Recreational Vehicles industry

    What country is Harley-Davidson based in?

    Harley-Davidson is headquartered in United States

    When did Harley-Davidson go public?

    Harley-Davidson's initial public offering (IPO) was on July 8, 1986

    Is Harley-Davidson in the S&P 500?

    No, Harley-Davidson is not included in the S&P 500 index

    Is Harley-Davidson in the NASDAQ 100?

    No, Harley-Davidson is not included in the NASDAQ 100 index

    Is Harley-Davidson in the Dow Jones?

    No, Harley-Davidson is not included in the Dow Jones index

    When was Harley-Davidson's last earnings report?

    Harley-Davidson's most recent earnings report was on May 1, 2025

    When does Harley-Davidson report earnings?

    The next expected earnings date for Harley-Davidson is Jul 25, 2025

    Should I buy Harley-Davidson stock now?

    As of today, analysts generally recommend a 'Buy' rating. However, it's important to do your own research and consider your financial situation before making any investment decisions
    On this page