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Harley-Davidson, Inc. (HOG)

Profile

Full Name

Harley-Davidson, Inc.

Ticker

NYSE: HOG

Exchange

NYSE

Sector

Consumer Cyclical

Industry

Recreational Vehicles

Country

United States

IPO

July 8, 1986

Indexes

Not included

Website

https://www.harley-davidson.com

Employees

5900

Key Details

Price

$25.43(0.28%)

Market Cap

$3.09B(Mid cap)

Last Dividend

$0.18

TTM Dividend Yield

2.80%

Annual Revenue

$5.19B(-11.13% YoY)

Annual EPS

$3.44(-29.31% YoY)

PE Ratio

6.17

Next earnings date

Feb 5, 2026

Next ex-dividend date

N/A

Next split date

N/A

Quick Search

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    Analyst ratings

    Price

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    Current Price

    $25.43
    HOG price is $25.43

    30-Day Relative Volume

    1.40
    HOG 30-day relative volume is 1.40

    Price Performance

    Price Most Recent Change

    +0.28%
    HOG price was up +0.28% on Nov 5, 2025

    Price YTD Change

    -15.6%
    HOG price is down -15.6% since January 1st

    Price 1-Year Change

    -23.75%
    HOG price is down -23.75% year-on-year

    Price 3-Year Change

    -43.93%
    HOG price is down -43.93% over the past 3 years

    Price Range

    Price All-Time High

    $75.87
    HOG price is currently -66.48% below its historical high of $75.87

    Price 3-Year Low

    $20.45
    HOG price is currently +24.35% above its 3-year low

    Capitalization

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    Market cap

    Market Cap

    $3.09B
    HOG market cap is $3.09 billion

    Market Cap 3-Year Change

    -53.37%
    HOG market cap is down -53.37% over the past 3 years

    Market Cap All-Time High

    $19.56B
    HOG market cap is currently -84.20% below its historical high of $19.56 billion

    Market Cap Sector Percentile

    67.62%
    HOG market cap is higher than 67.62% of companies in Consumer Cyclical sector

    Shares Outstanding

    Shares Outstanding 1-Year Change

    -4.53%
    HOG shares outstanding is down -4.53% year-on-year

    Shares Outstanding 3-Year Change

    -16.85%
    HOG shares outstanding is down -16.85% over the past 3 years

    Technical Indicators

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    Beta

    1.13
    HOG beta is 1.13

    200-day SMA

    $25.74
    HOG price is currently -1.19% below its 200-day simple moving average

    50-day SMA

    $28.15
    HOG price is currently -9.68% below its 50-day simple moving average

    14-Day RSI

    36.55
    HOG 14-day relative strength index is 36.55

    Volume

    1.40
    HOG 30-day relative volume is 1.40

    ATR

    $0.99
    HOG average true range is $0.99

    10-day Historical Volatility

    45.07%
    HOG 10-day historical volatility is 45.07%

    Dividend

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    Events

    Last Paid Dividend

    $0.18
    HOG last dividend was $0.18 per share, with an ex-dividend date of September 10, 2025

    Next Dividend

    -
    HOG next dividend has not yet been announced

    Dividend per share

    Dividend Per Share

    $0.69
    HOG annual dividend per share is $0.69

    Dividend Per Share Sector Percentile

    33.18%
    HOG annual dividend per share is higher than 33.18% of companies in Consumer Cyclical sector

    Dividend Per Share 1-Year Change

    +4.55%
    HOG annual dividend per share is up +4.55% year-on-year

    Dividend Per Share 3-Year Change

    +15%
    HOG annual dividend per share is up +15% over the past 3 years

    Dividend yield

    Dividend Yield

    2.71%
    HOG annual dividend yield is 2.71%

    Dividend Yield Sector Percentile

    55.24%
    HOG annual dividend yield is higher than 55.24% of companies in Consumer Cyclical sector

    Other

    Payout Ratio

    20.49%
    HOG annual payout ratio is 20.49%

    Dividends Paid

    $91.22M
    HOG annual dividends paid is $91.22 million

    Free Cash Flow

    $867.27M
    HOG annual free cash flow is $867.27 million

    Income Statement

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    Revenue

    Revenue

    $5.19B
    HOG annual revenue is $5.19 billion

    Revenue Analysts Estimate

    $3.68B
    HOG annual revenue is currently +41.07% higher than the consensus analysts' forecast

    Revenue 1-Year Change

    -11.13%
    HOG annual revenue is down -11.13% year-on-year

    Revenue Sector Percentile

    76.6%
    HOG annual revenue is higher than 76.6% of companies in Consumer Cyclical sector

    EPS

    EPS

    $3.44
    HOG annual earnings per share is $3.44

    EPS Analysts Estimate

    $4.00
    HOG annual earnings per share is currently -13.94% lower than the consensus analysts' forecast

    EPS 1-Year Change

    -29.31%
    HOG annual earnings per share is down -29.31% year-on-year

    EPS Sector Percentile

    78.14%
    HOG annual earnings per share is higher than 78.14% of companies in Consumer Cyclical sector

    Profit

    Gross Profit

    $1.79B
    HOG annual gross profit is $1.79 billion

    Gross Margin

    34.55%
    HOG annual gross profit margin is 34.55%

    Operating Profit

    $447.11M
    HOG annual operating income is $447.11 million

    Operating Margin

    8.62%
    HOG annual operating profit margin is 8.62%

    Net Income

    $445.18M
    HOG annual net profit is $445.18 million

    Net Margin

    8.58%
    HOG annual net profit margin is 8.58%

    Expenses

    Total Expenses

    $4.73B
    HOG annual total expenses is $4.73 billion

    Operating Expenses

    $1.35B
    HOG annual total operating expenses is $1.35 billion

    Cost Of Goods Sold

    $3.39B
    HOG annual cost of goods sold is $3.39 billion

    Selling, General & Administrative Expenses

    $0.00
    HOG annual SG&A is $0.00

    Depreciation & Amortization

    $160.67M
    HOG annual D&A is $160.67 million

    Interest Expense

    $0.00
    HOG annual interest expense is $0.00

    Income Tax

    $71.96M
    HOG annual income tax is $71.96 million

    EBIT & EBITDA

    EBIT

    $447.11M
    HOG annual earnings before interest & taxes is $447.11 million

    EBITDA

    $607.79M
    HOG annual EBITDA is $607.79 million

    Balance Sheet

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    Assets

    Total Assets

    $11.88B
    HOG annual total assets is $11.88 billion

    Non Current Assets

    $6.88B
    HOG annual long term assets is $6.88 billion

    Current Assets

    $5.00B
    HOG annual total current assets is $5.00 billion

    Cash and Cash Equivalents

    $1.73B
    HOG annual cash & cash equivalents is $1.73 billion

    Accounts Receivable

    $2.27B
    HOG annual accounts receivable is $2.27 billion

    Inventory

    $745.79M
    HOG annual inventory is $745.79 million

    Liabilities

    Total Liabilities

    $8.72B
    HOG annual total liabilities is $8.72 billion

    Long Term Liabilities

    $649.50M
    HOG annual total long term liabilities is $649.50 million

    Current Liabilities

    $3.56B
    HOG annual current liabilities is $3.56 billion

    Accounts Payable

    $298.72M
    HOG annual accounts payable is $298.72 million

    Debt

    Total Debt

    $7.03B
    HOG annual total debt is $7.03 billion

    Total Debt 1-Year Change

    -2.36%
    HOG annual total debt is down -2.36% year-on-year

    Long Term Debt

    $4.52B
    HOG annual long term debt is $4.52 billion

    Short Term Debt

    $2.51B
    HOG annual short term debt is $2.51 billion

    Equity & Capital

    Shareholders Equity

    $3.17B
    HOG annual stockholders equity is $3.17 billion

    Book Value

    $3.17B
    HOG annual book value is $3.17 billion

    Retained Earnings

    $3.47B
    HOG annual retained earnings is $3.47 billion

    Working Capital

    $1.44B
    HOG annual working capital is $1.44 billion

    Cash Flow Statement

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    Cashflow Activities

    Cash From Operations

    $1.06B
    HOG annual cash from operations is $1.06 billion

    Cash From Operations 1-Year Change

    +40.93%
    HOG annual cash from operations is up +40.93% year-on-year

    Cash From Investing

    -$383.33M
    HOG annual cash from investing is -$383.33 million

    Cash From Investing 1-Year Change

    +25.18%
    HOG annual cash from investing is up +25.18% year-on-year

    Cash From Financing

    -$572.32M
    HOG annual cash from financing is -$572.32 million

    Cash From Financing 1-Year Change

    -227.7%
    HOG annual cash from financing is down -227.7% year-on-year

    CAPEX

    CAPEX

    $196.56M
    HOG annual capital expenditures is $196.56 million

    CAPEX 1-Year Change

    -5.23%
    HOG annual capital expenditures is down -5.23% year-on-year

    Free Cash Flow

    Free Cash Flow

    $867.27M
    HOG annual free cash flow is $867.27 million

    Free Cash Flow 1-Year Change

    +58.41%
    HOG annual free cash flow is up +58.41% year-on-year

    Profitability Ratios

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    Margins

    Gross Margin

    34.55%
    HOG annual gross profit margin is 34.55%

    Operating Margin

    8.62%
    HOG annual operating profit margin is 8.62%

    Net Margin

    8.58%
    HOG annual net profit margin is 8.58%

    ROA & ROE

    ROA

    3.71%
    HOG annual return on assets is 3.71%

    ROE

    13.89%
    HOG annual return on equity is 13.89%

    Valuation

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    PE Ratio

    PE Ratio

    6.17
    HOG price to earnings ratio is 6.17

    PE Ratio Sector Percentile

    3.51%
    HOG price to earnings ratio is higher than 3.51% of companies in Consumer Cyclical sector

    PB Ratio

    PB Ratio

    0.87
    HOG price to book ratio is 0.87

    PB Ratio Sector Percentile

    36.73%
    HOG price to book ratio is higher than 36.73% of companies in Consumer Cyclical sector

    PS Ratio

    PS Ratio

    0.66
    HOG price to sales ratio is 0.66

    PS Ratio Sector Percentile

    45.2%
    HOG price to sales ratio is higher than 45.2% of companies in Consumer Cyclical sector

    Enterprise value

    Enterprise Value

    $6.43B
    HOG enterprise value is $6.43 billion

    Enterprise Value Sector Percentile

    72.43%
    HOG enterprise value is higher than 72.43% of companies in Consumer Cyclical sector

    EV/EBITDA

    EV/EBITDA

    -
    HOG EV/EBITDA value is unknown

    EV/EBITDA Sector Percentile

    -
    HOG EV/EBITDA is unknown

    Financial Health

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    Liquidity

    Current Ratio

    1.40
    HOG annual current ratio is 1.40

    Quick Ratio

    1.19
    HOG annual quick ratio is 1.19

    Leverage

    Debt To Equity

    2.22
    HOG annual debt to equity ratio is 2.22

    Interest Coverage Ratio

    -
    HOG annual interest coverage ratio value is unknown

    Risk & Stability

    F-Score

    8
    HOG piotroski f-score is 8

    Altman Z-Score

    1.33
    HOG altman z-score is 1.33

    Analyst ratings

    Recent major analysts updates

    Oct 27, 25 Morgan Stanley
    Underweight
    Aug 25, 25 DA Davidson
    Buy
    Jul 8, 25 UBS
    Neutral
    Jun 16, 25 Citigroup
    Neutral
    May 14, 25 Baird
    Neutral
    May 2, 25 B of A Securities
    Buy
    Apr 17, 25 Citigroup
    Neutral
    Apr 4, 25 Baird
    Neutral
    Apr 2, 25 Citigroup
    Neutral
    Feb 20, 25 UBS
    Neutral

    Institutional Ownership

    Screeners with HOG included

    Mid cap stocks
    US stocks
    High Piotroski score stocks
    Stocks with high beta
    Stocks below SMA 200
    Most recommended stocks
    Stocks with low PE ratio
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    • What is the ticker symbol for Harley-Davidson, Inc.?
    • Does Harley-Davidson, Inc. pay dividends?
    • What sector is Harley-Davidson, Inc. in?
    • What industry is Harley-Davidson, Inc. in?
    • What country is Harley-Davidson, Inc. based in?
    • When did Harley-Davidson, Inc. go public?
    • Is Harley-Davidson, Inc. in the S&P 500?
    • Is Harley-Davidson, Inc. in the NASDAQ 100?
    • Is Harley-Davidson, Inc. in the Dow Jones?
    • When was Harley-Davidson, Inc.'s last earnings report?
    • When does Harley-Davidson, Inc. report earnings?

    What is the ticker symbol for Harley-Davidson, Inc.?

    The ticker symbol for Harley-Davidson, Inc. is NYSE:HOG

    Does Harley-Davidson, Inc. pay dividends?

    Yes, Harley-Davidson, Inc. pays dividends. The last payment was $0.18, with an ex-dividend date on September 10, 2025

    What sector is Harley-Davidson, Inc. in?

    Harley-Davidson, Inc. is in the Consumer Cyclical sector

    What industry is Harley-Davidson, Inc. in?

    Harley-Davidson, Inc. is in the Recreational Vehicles industry

    What country is Harley-Davidson, Inc. based in?

    Harley-Davidson, Inc. is headquartered in United States

    When did Harley-Davidson, Inc. go public?

    Harley-Davidson, Inc.'s initial public offering (IPO) was on July 8, 1986

    Is Harley-Davidson, Inc. in the S&P 500?

    No, Harley-Davidson, Inc. is not included in the S&P 500 index

    Is Harley-Davidson, Inc. in the NASDAQ 100?

    No, Harley-Davidson, Inc. is not included in the NASDAQ 100 index

    Is Harley-Davidson, Inc. in the Dow Jones?

    No, Harley-Davidson, Inc. is not included in the Dow Jones index

    When was Harley-Davidson, Inc.'s last earnings report?

    Harley-Davidson, Inc.'s most recent earnings report was on November 4, 2025

    When does Harley-Davidson, Inc. report earnings?

    The next expected earnings date for Harley-Davidson, Inc. is February 5, 2026
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