Harley-Davidson, Inc. company logo
Harley-Davidson, Inc. logo

Harley-Davidson, Inc. (HOG)

Summary

Current Price
As of today, HOG price is $24.54, down -0.41% on
Current Price All-Time High
HOG price is currently -67.66% below its historical high of $75.87 set on
Market Cap
HOG current market cap is $3B, down -14.96% year-over-year
PE Ratio
HOG current PE ratio is 15.04
Revenue
HOG current annual revenue is $4.47B, down -13.76% year-over-year
Next Earnings
The next earnings release for HOG is on

Profile

Company profile for Harley-Davidson, Inc. (HOG)
MetricValue
Full NameHarley-Davidson, Inc.
TickerNYSE: HOG
ExchangeNYSE
SectorConsumer Cyclical
IndustryRecreational Vehicles
CountryUnited States
IPO
IndexesNot included
Websiteharley-davidson.com
Employees5,900

Key Metrics

Harley-Davidson, Inc. Key Details
MetricDateValue
Price$24.54
Price, 1D Change-0.41%
$3B
3.00%
15.04
0.76
$4B
Revenue, 1Y Change-13.76%
$2.78
EPS, 1Y Change-19.10%

Chart

SUGGESTED SERIES
Harley-Davidson, Inc. chart

Events

Harley-Davidson, Inc. Events
MetricDateValue
Next Earnings
Last Qtr. Earnings
Last Ann. Earnings
Last Ex-Dividend$0.19
Next Ex-DividendN/AN/A
Last Split2:1
Next SplitN/AN/A
Last Ticker ChangeHDI
Next Ticker ChangeN/AN/A

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Estimates

HOG Estimates
MetricDateValue
$2.78
EPS EstimateN/A$0.66
EPS Est. ChangeN/A-76.19%
$4.47B
Revenue EstimateN/A$3.78B
Revenue Est. ChangeN/A-15.41%
Current Price$24.54
Price Target-$30.00
Price Tgt. Change-+22.25%

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EPS

HOG EPS reported versus estimate values
YearEstimateReportedSurprise / Exp.
$3.64$3.44-5.41%
$4.10$2.78-32.04%
$0.66N/A-76.19%
$1.96N/A-29.70%
HOG EPS reported versus estimate values chart

Revenue

HOG revenue reported versus estimate values chart
YearEstimateReportedSurprise / Exp.
$4.17B$5.19B+24.28%
$3.68B$4.47B+21.47%
$3.78BN/A-15.41%
$3.92BN/A-12.46%
HOG revenue reported versus estimate values chart

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Performance

HOG Performance
MetricDateValue
Price, 1Y+0.86%
Price, 3Y-36.44%
-14.96%
-52.78%
-13.76%
-22.27%
-19.10%
-43.90%

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Technicals

HOG Technical Indicators
MetricDateValue
Current Price$24.54
$22.90
$25.16
$23.96
$25.08
-$0.05
0.76
$1.08
43.22
46.22%

Dividends

HOG Dividends
MetricDateValue
Last Paid$0.19
UpcomingN/AN/A
2.93%
Total Dividend$0.72
$86.39M
26.25%

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Income & Profitability

HOG Income & Profitability
MetricDateValue
$4.47B
$2.78
$1.35B
30.25%
$243.54M
5.44%
$329.15M
7.36%
$415.91M

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Financial Health

HOG Financial Health
MetricDateValue
0.97
2.10
1.83
-
6
2.12

Valuations

HOG Valuations
MetricDateValue
15.04
0.61
0.83
-
N/A-

Balance Sheet

HOG Balance Sheet
MetricDateValue
$3.14B
$3.09B
$8.04B
$5.59B
$4.89B
$2.66B
$3.05B
$1.33B
$389.24M

Expenses

HOG Expenses
MetricDateValue
$4.13B
$1.11B
$3.12B
$0.00
$172.37M
$0.00
$129.58M

Cash Flow

HOG Cash Flow
MetricDateValue
$568.92M
$3.78B
-$3.01B
$153.68M
$415.24M

Recent analyst updates

HOG Recent analyst updates
MetricDateValue
Morgan Stanley
Baird
Loop Capital
Citigroup
DA Davidson
Morgan Stanley
UBS
Citigroup
Wells Fargo
Wells Fargo

Analyst sentiment

Sentiment over the past month
HOG analyst sentiment distribution chart

Institutional ownership

Largest institutional holders by ownership percentage
HOG institutional ownership distribution chart

Screeners with HOG

FAQ

What is the ticker symbol for Harley-Davidson, Inc.?
The ticker symbol for Harley-Davidson, Inc. is NYSE:HOG
Does Harley-Davidson, Inc. pay dividends?
Yes, Harley-Davidson, Inc. pays dividends. The last payment was $0.19, with an ex-dividend date on June 8, 2026
What sector is Harley-Davidson, Inc. in?
Harley-Davidson, Inc. is in the Consumer Cyclical sector
What industry is Harley-Davidson, Inc. in?
Harley-Davidson, Inc. is in the Recreational Vehicles industry
What country is Harley-Davidson, Inc. based in?
Harley-Davidson, Inc. is headquartered in United States
When did Harley-Davidson, Inc. go public?
Harley-Davidson, Inc. initial public offering (IPO) was on July 8, 1986
Is Harley-Davidson, Inc. in the S&P 500?
No, Harley-Davidson, Inc. is not included in the S&P 500 index
Is Harley-Davidson, Inc. in the NASDAQ 100?
No, Harley-Davidson, Inc. is not included in the NASDAQ 100 index
Is Harley-Davidson, Inc. in the Dow Jones?
No, Harley-Davidson, Inc. is not included in the Dow Jones index
When was Harley-Davidson, Inc. last earnings report?
Harley-Davidson, Inc.'s most recent earnings report was on July 23, 2026
When does Harley-Davidson, Inc. report earnings?
The next expected earnings date for Harley-Davidson, Inc. is November 4, 2026

Data Sources & References

  1. HOG Official Website www.harley-davidson.com
  2. Most Recent Annual Report (10-K) www.sec.gov/Archives/edgar/data/793952/000079395226000004/0000793952-26-000004-index.htm
  3. HOG Profile on Yahoo Finance finance.yahoo.com/quote/HOG
  4. HOG Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/hog