Harley-Davidson, Inc. company logo
Harley-Davidson, Inc. logo

Harley-Davidson, Inc. (HOG)

Profile

Company profile for Harley-Davidson, Inc. (HOG)
MetricValue
Full NameHarley-Davidson, Inc.
TickerNYSE: HOG
ExchangeNYSE
SectorConsumer Cyclical
IndustryRecreational Vehicles
CountryUnited States
IPO
IndexesNot included
Websiteharley-davidson.com
Employees5,900

Key Metrics

Harley-Davidson, Inc. Key Details
MetricDateValue
Price$21.20
Price, 1D Change+0.24%
Market Cap$3B
TTM Dividend Yield3.40%
PE Ratio5.14
Beta1.16
Revenue$5B
Revenue, 1Y Change-11.13%
EPS$3.44
EPS, 1Y Change-29.31%

Chart

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Harley-Davidson, Inc. chart

Events

Harley-Davidson, Inc. Events
MetricDateValue
Next Earnings
Last Qtr. Earnings
Last Ann. Earnings
Last Ex-Dividend$0.18
Next Ex-DividendN/AN/A
Last Split2:1
Next SplitN/AN/A
Last Ticker ChangeHDI
Next Ticker ChangeN/AN/A

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Estimates

HOG Estimates
MetricDateValue
EPS$3.44
EPS Estimate$4.10
EPS Est. Change+19.05%
Revenue$5.19B
Revenue Estimate$3.68B
Revenue Est. Change-28.96%
Current Price$21.20
Price Target-$28.00
Price Tgt. Change-+32.08%

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EPS

HOG EPS reported versus estimate values
YearEstimateReportedSurprise / Exp.
$4.68$4.87+4.05%
$3.64$3.44-5.41%
$4.10N/A+19.05%
$2.01N/A-41.47%
HOG EPS reported versus estimate values chart

Revenue

HOG revenue reported versus estimate values chart
YearEstimateReportedSurprise / Exp.
$4.94B$5.84B+18.25%
$4.17B$5.19B+24.28%
$3.68BN/A-28.96%
$3.76BN/A-27.59%
HOG revenue reported versus estimate values chart

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Performance

HOG Performance
MetricDateValue
Price, 1Y-26.62%
Price, 3Y-50.98%
Market Cap, 1Y-30.24%
Market Cap, 3Y-60.30%
Revenue, 1Y-11.13%
Revenue, 3Y-2.80%
EPS, 1Y-29.31%
EPS, 3Y-17.93%

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Technical Indicators

HOG Technical Indicators
MetricDateValue
Current Price$21.20
SMA 200$24.98
SMA 200 vs Price+17.82%
SMA 50$23.25
SMA 50 vs Price+9.66%
Beta1.16
ATR$0.61
14-Day RSI41.98
10-Day Volatility26.23%
1-Year Volatility43.69%

Dividends

HOG Dividends
MetricDateValue
Last Paid$0.18
UpcomingN/AN/A
Dividend Yield3.25%
Total Dividend$0.69
Dividends Paid$91.22M
Payout Ratio20.49%

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Income & Profitability

HOG Income & Profitability
MetricDateValue
Revenue$5.19B
EPS$3.44
Gross Profit$1.79B
Gross Margin34.55%
Operating Profit$447.11M
Operating Margin8.62%
Net Income$445.18M
Net Margin8.58%
EBITDA$607.79M

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Financial Health

HOG Financial Health
MetricDateValue
Debt To Equity2.22
Current Ratio1.40
Quick Ratio1.19
-
F-Score7
Altman Z-Score1.29

Valuations

HOG Valuations
MetricDateValue
PE Ratio5.14
PS Ratio0.54
PB Ratio0.70
EV/EBITDA9.44
Enterprise ValueN/A-

Balance Sheet

HOG Balance Sheet
MetricDateValue
Book Value$3.17B
Cash & Equivalents$1.73B
Total Assets$11.88B
Current Assets$5.00B
Total Liabilities$8.72B
Current Liabilities$3.56B
Total Debt$7.03B
Short Term Debt$2.51B
Accounts Payable$298.72M

Expenses

HOG Expenses
MetricDateValue
Total Expenses$4.73B
Operating Expenses$1.35B
Cost Of Goods Sold$3.39B
SG&A$0.00
D&A$160.67M
Interest Expense$0.00
Income Tax$71.96M

Cash Flow

HOG Cash Flow
MetricDateValue
CFO$1.06B
CFI-$383.33M
CFF-$572.32M
Capex$196.56M
Free Cash Flow$867.27M

Recent analyst updates

HOG Recent analyst updates
MetricDateValue
Loop Capital
Morgan Stanley
UBS
DA Davidson
Morgan Stanley
DA Davidson
UBS
Citigroup
Baird
B of A Securities

Analyst sentiment

Sentiment over the past month
HOG analyst sentiment distribution chart

Institutional ownership

Largest institutional holders by ownership percentage
HOG institutional ownership distribution chart

Screeners with HOG

Data Sources & References

  1. HOG Official Website www.harley-davidson.com
  2. Most Recent Quarterly Report (10-Q) www.sec.gov/Archives/edgar/data/793952/000079395225000188/0000793952-25-000188-index.htm
  3. Most Recent Annual Report (10-K) www.sec.gov/Archives/edgar/data/793952/000079395225000063/0000793952-25-000063-index.htm
  4. HOG Profile on Yahoo Finance finance.yahoo.com/quote/HOG
  5. HOG Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/hog

FAQ

  • What is the ticker symbol for Harley-Davidson, Inc.?

    The ticker symbol for Harley-Davidson, Inc. is NYSE:HOG

  • Does Harley-Davidson, Inc. pay dividends?

    Yes, Harley-Davidson, Inc. pays dividends. The last payment was $0.18, with an ex-dividend date on December 9, 2025

  • What sector is Harley-Davidson, Inc. in?

    Harley-Davidson, Inc. is in the Consumer Cyclical sector

  • What industry is Harley-Davidson, Inc. in?

    Harley-Davidson, Inc. is in the Recreational Vehicles industry

  • What country is Harley-Davidson, Inc. based in?

    Harley-Davidson, Inc. is headquartered in United States

  • When did Harley-Davidson, Inc. go public?

    Harley-Davidson, Inc. initial public offering (IPO) was on July 8, 1986

  • Is Harley-Davidson, Inc. in the S&P 500?

    No, Harley-Davidson, Inc. is not included in the S&P 500 index

  • Is Harley-Davidson, Inc. in the NASDAQ 100?

    No, Harley-Davidson, Inc. is not included in the NASDAQ 100 index

  • Is Harley-Davidson, Inc. in the Dow Jones?

    No, Harley-Davidson, Inc. is not included in the Dow Jones index

  • When was Harley-Davidson, Inc. last earnings report?

    Harley-Davidson, Inc.'s most recent earnings report was on November 4, 2025

  • When does Harley-Davidson, Inc. report earnings?

    The next expected earnings date for Harley-Davidson, Inc. is February 5, 2026