HOG logo

Harley-Davidson (HOG)

Profile

Full Name

Harley-Davidson, Inc.

Ticker Symbol

HOG

Exchange

NYSE

Sector

Consumer Cyclical

Industry

Recreational Vehicles

Country

United States

IPO

July 8, 1986

Indexes

Not included

Website

http://www.harley-davidson.com

Employees

5900

Key Details

Price

$22.32(+3.31%)

Market cap

$2.78B(Mid cap)

Last Dividend

$0.18

TTM Dividend yield

3.12%

Annual revenue

$5.19B(-11.13% YoY)

Annual EPS

$3.44(-29.36% YoY)

PE ratio

6.70

Next earnings date

Apr 25, 2025

Next ex-dividend date

N/A

Next split date

N/A

Price

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Current Price

$22.32
HOG price is $22.32

30-Day Relative Volume

0.94
HOG 30-day relative volume is 0.94

Price Performance

Price Today change

+3.31%
HOG price is up +3.31% today

Price YTD change

-25.9%
HOG price is down -25.9% since January 1st

Price 1-year change

-42.48%
HOG price is down -42.48% year-on-year

Price 3-year change

-41.56%
HOG price is down -41.56% over the past 3 years

Price Range

Price All-time high

$75.87
HOG price is currently -70.57% below its historical high of $75.87

Price 3-year low

$20.45
HOG price is currently +9.17% above its 3-year low

Capitalization

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Market cap

Market cap

$2.78B
HOG market capitalization is $2.78 billion

Market cap 3-year change

-52.91%
HOG market capitalization is down -52.91% over the past 3 years

Market cap All-time high

$19.56B
HOG market capitalization is currently -85.79% below its historical high of $19.56 billion

Market cap sector rank

68.58%
HOG market capitalization is higher than 68.58% of companies in Consumer Cyclical sector

Shares Outstanding

Shares Outstanding 1-Year Change

-9.14%
HOG shares outstanding is down -9.14% year-on-year

Shares Outstanding 3-Year Change

-19.42%
HOG shares outstanding is down -19.42% over the past 3 years

Technical Indicators

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Beta

1.07
HOG beta is 1.07

200-day SMA

$31.66
HOG price is currently -29.47% below its 200-day simple moving average

50-day SMA

$25.17
HOG price is currently -11.29% below its 50-day simple moving average

RSI

39.11
HOG 14-day relative strength index is 39.11

Volume

0.94
HOG 30-day relative volume is 0.94

ATR

$1.57
HOG average true range is $1.57

10-day Historical Volatility

116.14%
HOG 10-day historical volatility is 116.14%

Dividend

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Events

Last Paid Dividend

$0.18
HOG last dividend was $0.18 per share, with an ex-dividend date of February 28, 2025

Next Dividend

-
HOG next dividend has not yet been announced

Dividend per share

Dividend per share

$0.69
HOG annual dividend per share is $0.69

Dividend per share Sector Rank

31.4%
HOG annual dividend per share is higher than 31.4% of companies in Consumer Cyclical sector

Dividend per share 1-Year Change

+4.55%
HOG annual dividend per share is up +4.55% year-on-year

Dividend per share 3-Year Change

+15%
HOG annual dividend per share is up +15% over the past 3 years

Dividend yield

Dividend yield

3.09%
HOG annual dividend yield is 3.09%

Dividend yield Sector Rank

53.88%
HOG annual dividend yield is higher than 53.88% of companies in Consumer Cyclical sector

Other

Payout ratio

20.03%
HOG annual payout ratio is 20.03%

Dividends paid

$91.22M
HOG annual dividends paid is $91.22 million

Free cash flow

$867.27M
HOG annual free cash flow is $867.27 million

Income Statement

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Revenue

Revenue

$5.19B
HOG annual revenue is $5.19 billion

Revenue Analysts estimate

$4.01B
HOG annual revenue is currently +29.46% higher than the consensus analysts' forecast

Revenue 1-year change

-11.13%
HOG annual revenue is down -11.13% year-on-year

Revenue Sector rank

75.55%
HOG annual revenue is higher than 75.55% of companies in Consumer Cyclical sector

EPS

EPS

$3.44
HOG annual earnings per share is $3.44

EPS Analysts estimate

$3.11
HOG annual earnings per share is currently +10.45% higher than the consensus analysts' forecast

EPS 1-year change

-29.36%
HOG annual earnings per share is down -29.36% year-on-year

EPS Sector rank

78.35%
HOG annual earnings per share is higher than 78.35% of companies in Consumer Cyclical sector

Profit

Gross profit

$1.39B
HOG annual gross profit is $1.39 billion

Gross margin

26.81%
HOG annual gross profit margin is 26.81%

Operating profit

$416.63M
HOG annual operating income is $416.63 million

Operating margin

8.03%
HOG annual operating profit margin is 8.03%

Net income

$455.36M
HOG annual net profit is $455.36 million

Net margin

8.78%
HOG annual net profit margin is 8.78%

Expenses

Total expenses

$4.77B
HOG annual total expenses is $4.77 billion

Operating expenses

$974.12M
HOG annual total operating expenses is $974.12 million

Cost of goods sold

$3.80B
HOG annual cost of goods sold is $3.80 billion

Selling, general & administrative expenses

$974.12M
HOG annual SGA is $974.12 million

Depreciation and amortization

$160.67M
HOG annual depreciation & amortization is $160.67 million

Interest expense

$30.75M
HOG annual interest expense is $30.75 million

Income tax

$71.96M
HOG annual income tax is $71.96 million

EBIT & EBITDA

EBIT

$547.89M
HOG annual earnings before interest & taxes is $547.89 million

EBITDA

$547.89M
HOG annual EBITDA is $547.89 million

Balance Sheet

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Assets

Total assets

$11.88B
HOG annual total assets is $11.88 billion

Non current assets

$6.88B
HOG annual long term assets is $6.88 billion

Current assets

$5.00B
HOG annual total current assets is $5.00 billion

Cash and cash equivalents

$1.59B
HOG annual cash & cash equivalents is $1.59 billion

Accounts receivable

$2.27B
HOG annual accounts receivable is $2.27 billion

Inventory

$745.79M
HOG annual inventory is $745.79 million

Liabilities

Total liabilities

$8.72B
HOG annual total liabilities is $8.72 billion

Long term liabilities

$5.17B
HOG annual total long term liabilities is $5.17 billion

Current liabilities

$3.56B
HOG annual total current liabilities is $3.56 billion

Accounts payable

$298.72M
HOG annual accounts payable is $298.72 million

Debt

Total debt

$7.01B
HOG annual total debt is $7.01 billion

Total debt 1-year change

-2.62%
HOG annual total debt is down -2.62% year-on-year

Long term debt

$4.52B
HOG annual long term debt is $4.52 billion

Short term debt

$2.49B
HOG annual short term debt is $2.49 billion

Equity & Capital

Shareholders equity

$3.17B
HOG annual stockholders equity is $3.17 billion

Book value

$3.16B
HOG annual book value is $3.16 billion

Retained earnings

$3.47B
HOG annual retained earnings is $3.47 billion

Working capital

$1.44B
HOG annual working capital is $1.44 billion

Cash Flow Statement

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Cashflow Activities

Cash from operations

$1.06B
HOG annual cash flow from operations is $1.06 billion

Cash from operations 1-year change

+40.93%
HOG annual cash flow from operations is up +40.93% year-on-year

Cash from investing

-$383.33M
HOG annual cash flow from investing activities is -$383.33 million

Cash from investing 1-year change

+25.18%
HOG annual cash flow from investing activities is up +25.18% year-on-year

Cash from financing

-$572.32M
HOG annual cash flow from financing activities is -$572.32 million

Cash from financing 1-year change

-227.7%
HOG annual cash flow from financing activities is down -227.7% year-on-year

CAPEX

CAPEX

$196.56M
HOG annual capital expenditures is $196.56 million

CAPEX 1-year change

-5.23%
HOG annual capital expenditures is down -5.23% year-on-year

Free Cash Flow

Free cash flow

$867.27M
HOG annual free cash flow is $867.27 million

Free cash flow 1-year change

+58.41%
HOG annual free cash flow is up +58.41% year-on-year

Profitability Ratios

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Margins

Gross margin

26.81%
HOG annual gross profit margin is 26.81%

Operating margin

8.03%
HOG annual operating profit margin is 8.03%

Net margin

8.78%
HOG annual net profit margin is 8.78%

ROA & ROE

ROA

3.79%
HOG annual return on assets is 3.79%

ROE

14.21%
HOG annual return on equity is 14.21%

Valuation

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PE Ratio

PE ratio

6.70
HOG price to earnings ratio is 6.70

PE ratio Sector rank

13.33%
HOG price to earnings ratio is higher than 13.33% of companies in Consumer Cyclical sector

PB Ratio

PB ratio

0.88
HOG price to book ratio is 0.88

PB ratio Sector rank

42.88%
HOG price to book ratio is higher than 42.88% of companies in Consumer Cyclical sector

PS Ratio

PS ratio

0.54
HOG price to sales ratio is 0.54

PS ratio Sector rank

44.92%
HOG price to sales ratio is higher than 44.92% of companies in Consumer Cyclical sector

Enterprise value

Enterprise value

$8.22B
HOG enterprise value is $8.22 billion

Enterprise value Sector rank

77.68%
HOG enterprise value is higher than 77.68% of companies in Consumer Cyclical sector

EV/EBITDA

EV/EBITDA

12.31
HOG EV/EBITDA is 12.31

EV/EBITDA Sector rank

72.9%
HOG EV/EBITDA is higher than 72.9% of companies in Consumer Cyclical sector

Financial Health

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Liquidity

Current ratio

1.40
HOG annual current ratio is 1.40

Quick ratio

1.19
HOG annual quick ratio is 1.19

Leverage

Debt to equity

2.20
HOG annual debt to equity ratio is 2.20

Interest coverage ratio

17.82
HOG annual interest coverage ratio is 17.82

Risk & Stability

Piotroski F-Score

6
HOG piotroski f-score is 6

Altman Z-Score

1.33
HOG altman z-score is 1.33

Analyst ratings

Recent major analysts updates

Apr 4, 25 Baird
Neutral
Apr 2, 25 Citigroup
Neutral
Feb 20, 25 UBS
Neutral
Feb 6, 25 Morgan Stanley
Equal-Weight
Feb 6, 25 Citigroup
Neutral
Feb 4, 25 DA Davidson
Buy
Jan 30, 25 B of A Securities
Buy
Jan 23, 25 Citigroup
Neutral
Jan 21, 25 Morgan Stanley
Equal-Weight
Nov 7, 24 UBS
Neutral

Institutional Ownership

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  • What is the ticker symbol for Harley-Davidson?
  • Does Harley-Davidson pay dividends?
  • What sector is Harley-Davidson in?
  • What industry is Harley-Davidson in?
  • What country is Harley-Davidson based in?
  • When did Harley-Davidson go public?
  • Is Harley-Davidson in the S&P 500?
  • Is Harley-Davidson in the NASDAQ 100?
  • Is Harley-Davidson in the Dow Jones?
  • When was Harley-Davidson's last earnings report?
  • When does Harley-Davidson report earnings?
  • Should I buy Harley-Davidson stock now?

What is the ticker symbol for Harley-Davidson?

The ticker symbol for Harley-Davidson is NYSE:HOG

Does Harley-Davidson pay dividends?

Yes, Harley-Davidson pays dividends. The last payment was $0.18, with an ex-dividend date on February 28, 2025

What sector is Harley-Davidson in?

Harley-Davidson is in the Consumer Cyclical sector

What industry is Harley-Davidson in?

Harley-Davidson is in the Recreational Vehicles industry

What country is Harley-Davidson based in?

Harley-Davidson is headquartered in United States

When did Harley-Davidson go public?

Harley-Davidson's initial public offering (IPO) was on July 8, 1986

Is Harley-Davidson in the S&P 500?

No, Harley-Davidson is not included in the S&P 500 index

Is Harley-Davidson in the NASDAQ 100?

No, Harley-Davidson is not included in the NASDAQ 100 index

Is Harley-Davidson in the Dow Jones?

No, Harley-Davidson is not included in the Dow Jones index

When was Harley-Davidson's last earnings report?

Harley-Davidson's most recent earnings report was on Feb 5, 2025

When does Harley-Davidson report earnings?

The next expected earnings date for Harley-Davidson is Apr 25, 2025

Should I buy Harley-Davidson stock now?

As of today, analysts generally recommend a 'Buy' rating. However, it's important to do your own research and consider your financial situation before making any investment decisions
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