IMAX (IMAX) Stock

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IMAX CEO Richard Gelfond joins CNBC's 'Squawk on the Street' to discuss holiday box office performance, his expectations for the film industry in 2025, and more.

IMAX CEO Richard Gelfond on Thursday discussed holiday box office performance.

The North American box office is expected to have brought in $8.5 million during 2024, marking a 4% year-over-year decline, as sporadic shortfalls were offset by various outperformance, analysts at Wedbush believe. “Overall, the year began slow, impacted by the SAG-AFTRA strikes, but various titles piqued moviegoer interest throughout the year,” analysts wrote in a note to clients.

The IMAX Corporation (IMAX) is drawing increasingly larger moviegoing audiences, making its shares rise.

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Film and television production and distribution companies like WMG, NWSA, LGF.A and IMAX are thriving due to the heightened consumption of digital entertainment and a revitalized advertising spending climate.

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With global content consumption rising and demand for non-English content surpassing that for English movies and shows, IMAX is leveraging AI to scale localization on its original content.