HOG logo

Harley-Davidson, Inc. (HOG) Gross margin

annual gross margin:

34.55%-1.03%(-2.89%)
December 31, 2024

Summary

  • As of today (August 16, 2025), HOG annual gross profit margin is 34.55%, with the most recent change of -1.03% (-2.89%) on December 31, 2024.
  • During the last 3 years, HOG annual gross margin has risen by +1.82% (+5.56%).
  • HOG annual gross margin is now -15.75% below its all-time high of 41.01%, reached on December 31, 2004.

Performance

1-year change

-2.89%

3-year change

+5.56%

5-year change

+9.4%

15-year change

-4.4%

HOG Gross margin Chart

Add series to chart
Add series to chart(max: 6)
company, ETF, index, featured screener or watchlist
series name
Suggested series

Highlights

Sector rank

55.5%
HOG annual gross profit margin is higher than 55.5% of companies in Consumer Cyclical sector

Range

All-time high

41.01%
HOG annual gross profit margin is currently -15.75% below its historical high of 41.01%

3-year low

32.73%
HOG annual gross profit margin is currently +5.56% above its 3-year low

Earnings dates

Last annual earnings report date

Dec 31, 2024
HOG previous annual earnings announcement was published on Dec 31, 2024

Next annual earnings report date

N/A
HOG next annual earnings announcement has not yet been scheduled

OtherHOGprofitability metrics

Annual revenue

$5.19B
HOG annual revenue is $5.19 billion

Annual gross profit

$1.79B
HOG annual gross profit is $1.79 billion

annual operating margin

8.62%
HOG annual operating profit margin is 8.62%

annual net margin

8.58%
HOG annual net profit margin is 8.58%

quarterly gross margin:

35.40%+0.08%(+0.23%)
June 30, 2025

Summary

  • As of today (August 16, 2025), HOG quarterly gross profit margin is 35.40%, with the most recent change of +0.08% (+0.23%) on June 30, 2025.
  • Over the past year, HOG quarterly gross margin has dropped by -1.73% (-4.66%).
  • HOG quarterly gross margin is now -78.37% below its all-time high of 163.64%, reached on December 31, 1995.

Performance

3-month change

+0.23%

1-year change

-4.66%

3-year change

-3.99%

5-year change

+26.88%

HOG quarterly gross margin Chart

Add series to chart
Add series to chart(max: 6)
company, ETF, index, featured screener or watchlist
series name
Suggested series

Highlights

Sector rank

53.79%
HOG quarterly gross profit margin is higher than 53.79% of companies in Consumer Cyclical sector

Range

All-time high

163.64%
HOG quarterly gross profit margin is currently -78.37% below its historical high of 163.64%

3-year low

22.27%
HOG quarterly gross profit margin is currently +58.96% above its 3-year low

Earnings dates

Last quarterly earnings report date

Jun 30, 2025
HOG previous earnings announcement was published on Jun 30, 2025

Next quarterly earnings report date

Oct 23, 2025
HOG next earnings announcement is scheduled for Oct 23, 2025

OtherHOGprofitability metrics

Quarterly revenue

$1.31B
HOG quarterly revenue is $1.31 billion

quarterly gross profit

$462.73M
HOG quarterly gross profit is $462.73 million

quarterly operating margin

8.60%
HOG quarterly operating profit margin is 8.60%

Quarterly net margin

8.23%
HOG quarterly net profit margin is 8.23%

Gross margin Formula

Gross Margin =  Gross Profit
Revenue ✕ 100%

annual gross margin

34.55%
HOG annual gross profit margin is 34.55%

Annual gross profit

$1.79B
HOG annual gross profit is $1.79 billion

Annual revenue

$5.19B
HOG annual revenue is $5.19 billion

HOG Gross margin Trends

PeriodPeriodAnnualAnnualQuarterlyQuarterly
1 y1 year-2.9%-4.7%
3 y3 years+5.6%-4.0%
5 y5 years+9.4%+26.9%

HOG Gross margin Highs & Lows

PeriodPeriodAnnual vs highAnnual vs highAnnual vs lowAnnual vs lowQuarter. vs highQuarter. vs highQuarter. vs lowQuarter. vs low
3 y3-year-2.9%+5.6%-10.5%+59.0%
5 y5-year-2.9%+18.7%-10.5%+59.0%
alltimeall time-15.8%>+9999.0%-78.4%>+9999.0%

HOG Gross margin History

DateAnnualQuarterly
Jun 2025
-
35.40%(+0.2%)
Mar 2025
-
35.32%(+58.6%)
Dec 2024
34.55%(-2.9%)
22.27%(-41.4%)
Sep 2024
-
38.03%(+2.4%)
Jun 2024
-
37.13%(+4.1%)
Mar 2024
-
35.68%(+12.7%)
Dec 2023
35.58%(+5.2%)
31.66%(-14.2%)
Sep 2023
-
36.90%(-6.3%)
Jun 2023
-
39.36%(-0.5%)
Mar 2023
-
39.57%(+14.9%)
Dec 2022
33.82%(+3.3%)
34.43%(-11.5%)
Sep 2022
-
38.89%(+5.5%)
Jun 2022
-
36.87%(-1.1%)
Mar 2022
-
37.29%(+20.1%)
Dec 2021
32.73%(+12.4%)
31.05%(-9.9%)
Sep 2021
-
34.45%(-5.6%)
Jun 2021
-
36.49%(-6.5%)
Mar 2021
-
39.03%(+15.7%)
Dec 2020
29.11%(-7.8%)
33.72%(-6.7%)
Sep 2020
-
36.15%(+29.6%)
Jun 2020
-
27.90%(-22.1%)
Mar 2020
-
35.81%(+4.7%)
Dec 2019
31.58%(-8.6%)
34.20%(-7.4%)
Sep 2019
-
36.95%(+0.4%)
Jun 2019
-
36.79%(+5.3%)
Mar 2019
-
34.95%(-1.3%)
Dec 2018
34.54%(-4.4%)
35.41%(-5.8%)
Sep 2018
-
37.58%(-3.7%)
Jun 2018
-
39.01%(-0.3%)
Mar 2018
-
39.13%(+5.4%)
Dec 2017
36.14%(-2.1%)
37.12%(+2.4%)
Sep 2017
-
36.24%(-10.7%)
Jun 2017
-
40.60%(+0.8%)
Mar 2017
-
40.27%(+7.6%)
Dec 2016
36.91%(-2.3%)
37.43%(-6.0%)
Sep 2016
-
39.82%(-1.9%)
Jun 2016
-
40.60%(-1.0%)
Mar 2016
-
41.01%(+6.8%)
Dec 2015
37.77%(-1.1%)
38.41%(-4.5%)
Sep 2015
-
40.22%(-5.9%)
Jun 2015
-
42.73%(+0.1%)
Mar 2015
-
42.69%(+16.8%)
Dec 2014
38.19%(+2.5%)
36.54%(-9.5%)
Sep 2014
-
40.37%(-5.0%)
Jun 2014
-
42.48%(+3.6%)
Mar 2014
-
41.00%(+10.0%)
Dec 2013
37.25%(+3.0%)
37.26%(-7.2%)
Sep 2013
-
40.17%(+0.2%)
Jun 2013
-
40.08%(-1.0%)
Mar 2013
-
40.47%(+9.6%)
Dec 2012
36.16%(+2.3%)
36.91%(-6.3%)
Sep 2012
-
39.41%(+0.9%)
Jun 2012
-
39.07%(-0.5%)
Mar 2012
-
39.28%(+9.4%)
Dec 2011
35.35%(-0.1%)
35.90%(-3.2%)
Sep 2011
-
37.08%(-3.3%)
Jun 2011
-
38.33%(+3.0%)
Mar 2011
-
37.20%(+6.6%)
Dec 2010
35.40%(+18.4%)
34.89%(-10.3%)
Sep 2010
-
38.88%(+1.5%)
Jun 2010
-
38.32%(-1.2%)
Mar 2010
-
38.78%(>+9900.0%)
Dec 2009
29.90%(-5.0%)
0.04%(-99.9%)
Sep 2009
-
40.72%(+18.7%)
Jun 2009
-
34.30%(-18.0%)
Mar 2009
-
41.84%(+6.6%)
Dec 2008
31.49%(-10.6%)
39.26%(+15.4%)
Sep 2008
-
34.02%(-4.8%)
Jun 2008
-
35.73%(-2.0%)
Mar 2008
-
36.45%(+2.2%)
Dec 2007
35.24%(-3.5%)
35.67%(-7.0%)
Sep 2007
-
38.36%(+2.7%)
Jun 2007
-
37.35%(-0.2%)
Mar 2007
-
37.42%(-1.5%)
DateAnnualQuarterly
Dec 2006
36.53%(-7.4%)
38.00%(-4.7%)
Sep 2006
-
39.87%(+6.3%)
Jun 2006
-
37.50%(-4.9%)
Mar 2006
-
39.45%(+2.9%)
Dec 2005
39.44%(-3.8%)
38.33%(-2.3%)
Sep 2005
-
39.22%(+4.5%)
Jun 2005
-
37.53%(-0.1%)
Mar 2005
-
37.58%(-0.6%)
Dec 2004
41.01%(+4.4%)
37.79%(-0.6%)
Sep 2004
-
38.02%(+0.3%)
Jun 2004
-
37.91%(+0.4%)
Mar 2004
-
37.76%(+5.1%)
Dec 2003
39.30%(+7.1%)
35.92%(+1.0%)
Sep 2003
-
35.57%(-2.2%)
Jun 2003
-
36.36%(-3.5%)
Mar 2003
-
37.69%(+4.4%)
Dec 2002
36.69%(-2.7%)
36.10%(+3.3%)
Sep 2002
-
34.95%(-0.3%)
Jun 2002
-
35.07%(+3.8%)
Mar 2002
-
33.77%(-2.2%)
Dec 2001
37.71%(+10.6%)
34.54%(+0.0%)
Sep 2001
-
34.53%(+3.1%)
Jun 2001
-
33.48%(-2.4%)
Mar 2001
-
34.29%(+98.3%)
Dec 2000
34.09%(+3.1%)
17.29%(-54.8%)
Sep 2000
-
38.21%(-0.6%)
Jun 2000
-
38.43%(-0.7%)
Mar 2000
-
38.71%(-1.5%)
Dec 1999
33.05%(-1.2%)
39.30%(+4.6%)
Sep 1999
-
37.58%(-4.5%)
Jun 1999
-
39.36%(+2.0%)
Mar 1999
-
38.58%(+0.2%)
Dec 1998
33.46%(+0.6%)
38.50%(+3.0%)
Sep 1998
-
37.39%(-2.8%)
Jun 1998
-
38.46%(+6.2%)
Mar 1998
-
36.21%(-5.5%)
Dec 1997
33.26%(+3.9%)
38.33%(+4.4%)
Sep 1997
-
36.72%(-2.4%)
Jun 1997
-
37.63%(+3.8%)
Mar 1997
-
36.24%(-4.5%)
Dec 1996
32.01%(+5.1%)
37.93%(+9.1%)
Sep 1996
-
34.78%(-1.4%)
Jun 1996
-
35.26%(+2.3%)
Mar 1996
-
34.47%(-78.9%)
Dec 1995
30.46%(+11.4%)
163.64%(+475.6%)
Sep 1995
-
28.43%(-1.4%)
Jun 1995
-
28.84%(-1.9%)
Mar 1995
-
29.41%(-0.0%)
Dec 1994
27.34%(-1.3%)
29.42%(-2.1%)
Sep 1994
-
30.05%(-1.3%)
Jun 1994
-
30.44%(+4.7%)
Mar 1994
-
29.07%(-23.9%)
Dec 1993
27.69%(+3.2%)
38.20%(+28.1%)
Sep 1993
-
29.82%(+0.0%)
Jun 1993
-
29.81%(-4.8%)
Mar 1993
-
31.31%(-0.7%)
Dec 1992
26.82%(+7.8%)
31.52%(+17.8%)
Sep 1992
-
26.75%(-7.4%)
Jun 1992
-
28.88%(+2.8%)
Mar 1992
-
28.09%(+2.1%)
Dec 1991
24.87%(-6.1%)
27.51%(+3.4%)
Sep 1991
-
26.60%(-6.0%)
Jun 1991
-
28.31%(+7.0%)
Mar 1991
-
26.45%(-14.2%)
Dec 1990
26.49%(+8.0%)
30.83%(+9.1%)
Sep 1990
-
28.26%(-1.8%)
Jun 1990
-
28.79%(+0.6%)
Mar 1990
-
28.63%(-1.4%)
Dec 1989
24.53%(+0.3%)
29.03%(+4.6%)
Sep 1989
-
27.76%
Dec 1988
24.45%(+0.5%)
-
Dec 1987
24.32%(>+9900.0%)
-
Dec 1986
0.00%(0.0%)
-
Dec 1985
0.00%(0.0%)
-
Dec 1984
0.00%
-

FAQ

  • What is Harley-Davidson, Inc. annual gross profit margin?
  • What is the all time high annual gross margin for Harley-Davidson, Inc.?
  • What is Harley-Davidson, Inc. annual gross margin year-on-year change?
  • What is Harley-Davidson, Inc. quarterly gross profit margin?
  • What is the all time high quarterly gross margin for Harley-Davidson, Inc.?
  • What is Harley-Davidson, Inc. quarterly gross margin year-on-year change?

What is Harley-Davidson, Inc. annual gross profit margin?

The current annual gross margin of HOG is 34.55%

What is the all time high annual gross margin for Harley-Davidson, Inc.?

Harley-Davidson, Inc. all-time high annual gross profit margin is 41.01%

What is Harley-Davidson, Inc. annual gross margin year-on-year change?

Over the past year, HOG annual gross profit margin has changed by -1.03% (-2.89%)

What is Harley-Davidson, Inc. quarterly gross profit margin?

The current quarterly gross margin of HOG is 35.40%

What is the all time high quarterly gross margin for Harley-Davidson, Inc.?

Harley-Davidson, Inc. all-time high quarterly gross profit margin is 163.64%

What is Harley-Davidson, Inc. quarterly gross margin year-on-year change?

Over the past year, HOG quarterly gross profit margin has changed by -1.73% (-4.66%)
On this page