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Purple Innovation, Inc. (PRPL)

Profile

Full Name

Purple Innovation, Inc.

Ticker

NASDAQ: PRPL

Exchange

NASDAQ

Sector

Consumer Cyclical

Industry

Furnishings, Fixtures & Appliances

Country

United States

IPO

October 29, 2015

Indexes

Not included

Website

https://purple.com

Employees

1200

Key Details

Price

$0.91(-0.55%)

Market Cap

Last Dividend

-

TTM Dividend Yield

-

Annual Revenue

$487.88M(-4.44% YoY)

Annual EPS

-$0.91(21.63% YoY)

PE Ratio

-

Next earnings date

Nov 4, 2025

Next ex-dividend date

N/A

Next split date

N/A

Quick Search

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    See Full Chart & Historical Data

    Analyst ratings

    Price

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    Current Price

    $0.91
    PRPL price is $0.91

    30-Day Relative Volume

    0.32
    PRPL 30-day relative volume is 0.32

    Price Performance

    Price Most Recent Change

    -0.55%
    PRPL price was down -0.55% on Oct 2, 2025

    Price YTD Change

    +16.67%
    PRPL price is up +16.67% since January 1st

    Price 1-Year Change

    -2.99%
    PRPL price is down -2.99% year-on-year

    Price 3-Year Change

    -76.67%
    PRPL price is down -76.67% over the past 3 years

    Price Range

    Price All-Time High

    $41.08
    PRPL price is currently -97.78% below its historical high of $41.08

    Price 3-Year Low

    $0.55
    PRPL price is currently +66.97% above its 3-year low

    Capitalization

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    Market cap

    Market Cap

    $98.50M
    PRPL market cap is $98.50 million

    Market Cap 3-Year Change

    -72.36%
    PRPL market cap is down -72.36% over the past 3 years

    Market Cap All-Time High

    $2.56B
    PRPL market cap is currently -96.15% below its historical high of $2.56 billion

    Market Cap Sector Percentile

    25.64%
    PRPL market cap is higher than 25.64% of companies in Consumer Cyclical sector

    Shares Outstanding

    Shares Outstanding 1-Year Change

    +0.68%
    PRPL shares outstanding is up +0.68% year-on-year

    Shares Outstanding 3-Year Change

    +18.46%
    PRPL shares outstanding is up +18.46% over the past 3 years

    Technical Indicators

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    Beta

    1.65
    PRPL beta is 1.65

    200-day SMA

    $0.87
    PRPL price is currently +5.07% above its 200-day simple moving average

    50-day SMA

    $1.00
    PRPL price is currently -8.88% below its 50-day simple moving average

    14-Day RSI

    38.08
    PRPL 14-day relative strength index is 38.08

    Volume

    0.32
    PRPL 30-day relative volume is 0.32

    ATR

    $0.07
    PRPL average true range is $0.07

    10-day Historical Volatility

    48.65%
    PRPL 10-day historical volatility is 48.65%

    Dividend

    Income Statement

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    Revenue

    Revenue

    $487.88M
    PRPL annual revenue is $487.88 million

    Revenue Analysts Estimate

    $472.09M
    PRPL annual revenue is currently +3.34% higher than the consensus analysts' forecast

    Revenue 1-Year Change

    -4.44%
    PRPL annual revenue is down -4.44% year-on-year

    Revenue Sector Percentile

    37.8%
    PRPL annual revenue is higher than 37.8% of companies in Consumer Cyclical sector

    EPS

    EPS

    -$0.91
    PRPL annual earnings per share is -$0.91

    EPS Analysts Estimate

    -$0.35
    PRPL annual earnings per share is currently +159.29% higher than the consensus analysts' forecast

    EPS 1-Year Change

    +21.63%
    PRPL annual earnings per share is up +21.63% year-on-year

    EPS Sector Percentile

    24.1%
    PRPL annual earnings per share is higher than 24.1% of companies in Consumer Cyclical sector

    Profit

    Gross Profit

    $196.57M
    PRPL annual gross profit is $196.57 million

    Gross Margin

    40.29%
    PRPL annual gross profit margin is 40.29%

    Operating Profit

    -$55.83M
    PRPL annual operating income is -$55.83 million

    Operating Margin

    -11.44%
    PRPL annual operating profit margin is -11.44%

    Net Income

    -$98.10M
    PRPL annual net profit is -$98.10 million

    Net Margin

    -20.11%
    PRPL annual net profit margin is -20.11%

    Expenses

    Total Expenses

    $585.77M
    PRPL annual total expenses is $585.77 million

    Operating Expenses

    $252.40M
    PRPL annual total operating expenses is $252.40 million

    Cost Of Goods Sold

    $291.30M
    PRPL annual cost of goods sold is $291.30 million

    Selling, General & Administrative Expenses

    $0.00
    PRPL annual SG&A is $0.00

    Depreciation & Amortization

    $35.35M
    PRPL annual D&A is $35.35 million

    Interest Expense

    $0.00
    PRPL annual interest expense is $0.00

    Income Tax

    $63.00K
    PRPL annual income tax is $63.00 thousand

    EBIT & EBITDA

    EBIT

    -$55.83M
    PRPL annual earnings before interest & taxes is -$55.83 million

    EBITDA

    -$20.47M
    PRPL annual EBITDA is -$20.47 million

    Balance Sheet

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    Assets

    Total Assets

    $307.85M
    PRPL annual total assets is $307.85 million

    Non Current Assets

    $181.48M
    PRPL annual long term assets is $181.48 million

    Current Assets

    $126.37M
    PRPL annual total current assets is $126.37 million

    Cash and Cash Equivalents

    $29.01M
    PRPL annual cash & cash equivalents is $29.01 million

    Accounts Receivable

    $33.06M
    PRPL annual accounts receivable is $33.06 million

    Inventory

    $56.86M
    PRPL annual inventory is $56.86 million

    Liabilities

    Total Liabilities

    $287.64M
    PRPL annual total liabilities is $287.64 million

    Long Term Liabilities

    $186.63M
    PRPL annual total long term liabilities is $186.63 million

    Current Liabilities

    $101.00M
    PRPL annual current liabilities is $101.00 million

    Accounts Payable

    $40.64M
    PRPL annual accounts payable is $40.64 million

    Debt

    Total Debt

    $158.13M
    PRPL annual total debt is $158.13 million

    Total Debt 1-Year Change

    +3.37%
    PRPL annual total debt is up +3.37% year-on-year

    Long Term Debt

    $142.47M
    PRPL annual long term debt is $142.47 million

    Short Term Debt

    $15.66M
    PRPL annual short term debt is $15.66 million

    Equity & Capital

    Shareholders Equity

    $20.20M
    PRPL annual stockholders equity is $20.20 million

    Book Value

    $20.20M
    PRPL annual book value is $20.20 million

    Retained Earnings

    -$573.87M
    PRPL annual retained earnings is -$573.87 million

    Working Capital

    $25.36M
    PRPL annual working capital is $25.36 million

    Cash Flow Statement

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    Cashflow Activities

    Cash From Operations

    -$17.85M
    PRPL annual cash from operations is -$17.85 million

    Cash From Operations 1-Year Change

    +70.64%
    PRPL annual cash from operations is up +70.64% year-on-year

    Cash From Investing

    -$7.53M
    PRPL annual cash from investing is -$7.53 million

    Cash From Investing 1-Year Change

    +53.12%
    PRPL annual cash from investing is up +53.12% year-on-year

    Cash From Financing

    $27.53M
    PRPL annual cash from financing is $27.53 million

    Cash From Financing 1-Year Change

    -55.57%
    PRPL annual cash from financing is down -55.57% year-on-year

    CAPEX

    CAPEX

    $7.53M
    PRPL annual capital expenditures is $7.53 million

    CAPEX 1-Year Change

    -50.57%
    PRPL annual capital expenditures is down -50.57% year-on-year

    Free Cash Flow

    Free Cash Flow

    -$25.38M
    PRPL annual free cash flow is -$25.38 million

    Free Cash Flow 1-Year Change

    +66.62%
    PRPL annual free cash flow is up +66.62% year-on-year

    Profitability Ratios

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    Margins

    Gross Margin

    40.29%
    PRPL annual gross profit margin is 40.29%

    Operating Margin

    -11.44%
    PRPL annual operating profit margin is -11.44%

    Net Margin

    -20.11%
    PRPL annual net profit margin is -20.11%

    ROA & ROE

    ROA

    -28.09%
    PRPL annual return on assets is -28.09%

    ROE

    -144.46%
    PRPL annual return on equity is -144.46%

    Valuation

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    PE Ratio

    PE Ratio

    -
    PRPL price to earnings ratio value is unknown

    PE Ratio Sector Percentile

    -
    PRPL price to earnings ratio is unknown

    PB Ratio

    PB Ratio

    -6.30
    PRPL price to book ratio is -6.30

    PB Ratio Sector Percentile

    6.85%
    PRPL price to book ratio is higher than 6.85% of companies in Consumer Cyclical sector

    PS Ratio

    PS Ratio

    0.22
    PRPL price to sales ratio is 0.22

    PS Ratio Sector Percentile

    15.21%
    PRPL price to sales ratio is higher than 15.21% of companies in Consumer Cyclical sector

    Enterprise value

    Enterprise Value

    $259.72M
    PRPL enterprise value is $259.72 million

    Enterprise Value Sector Percentile

    28.67%
    PRPL enterprise value is higher than 28.67% of companies in Consumer Cyclical sector

    EV/EBITDA

    EV/EBITDA

    -31.75
    PRPL EV/EBITDA is -31.75

    EV/EBITDA Sector Percentile

    4.85%
    PRPL EV/EBITDA is higher than 4.85% of companies in Consumer Cyclical sector

    Financial Health

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    Liquidity

    Current Ratio

    1.25
    PRPL annual current ratio is 1.25

    Quick Ratio

    0.69
    PRPL annual quick ratio is 0.69

    Leverage

    Debt To Equity

    7.83
    PRPL annual debt to equity ratio is 7.83

    Interest Coverage Ratio

    -
    PRPL annual interest coverage ratio value is unknown

    Risk & Stability

    F-Score

    3
    PRPL piotroski f-score is 3

    Altman Z-Score

    -1.32
    PRPL altman z-score is -1.32

    Analyst ratings

    Recent major analysts updates

    Mar 26, 25 Wedbush
    Neutral
    Sep 4, 24 Wedbush
    Neutral
    Aug 6, 24 Craig-Hallum
    Hold
    May 8, 24 Wedbush
    Outperform
    Mar 21, 24 Roth MKM
    Buy
    Mar 13, 24 Wedbush
    Outperform
    Mar 13, 24 Roth MKM
    Buy
    Mar 13, 24 Craig-Hallum
    Hold
    Mar 7, 24 Roth MKM
    Neutral
    Jan 24, 24 Wedbush
    Outperform

    Institutional Ownership

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    NASDAQ Listed Companies
    • What is the ticker symbol for Purple Innovation, Inc.?
    • Does Purple Innovation, Inc. pay dividends?
    • What sector is Purple Innovation, Inc. in?
    • What industry is Purple Innovation, Inc. in?
    • What country is Purple Innovation, Inc. based in?
    • When did Purple Innovation, Inc. go public?
    • Is Purple Innovation, Inc. in the S&P 500?
    • Is Purple Innovation, Inc. in the NASDAQ 100?
    • Is Purple Innovation, Inc. in the Dow Jones?
    • When was Purple Innovation, Inc.'s last earnings report?
    • When does Purple Innovation, Inc. report earnings?

    What is the ticker symbol for Purple Innovation, Inc.?

    The ticker symbol for Purple Innovation, Inc. is NASDAQ:PRPL

    Does Purple Innovation, Inc. pay dividends?

    No, Purple Innovation, Inc. does not pay dividends

    What sector is Purple Innovation, Inc. in?

    Purple Innovation, Inc. is in the Consumer Cyclical sector

    What industry is Purple Innovation, Inc. in?

    Purple Innovation, Inc. is in the Furnishings, Fixtures & Appliances industry

    What country is Purple Innovation, Inc. based in?

    Purple Innovation, Inc. is headquartered in United States

    When did Purple Innovation, Inc. go public?

    Purple Innovation, Inc.'s initial public offering (IPO) was on October 29, 2015

    Is Purple Innovation, Inc. in the S&P 500?

    No, Purple Innovation, Inc. is not included in the S&P 500 index

    Is Purple Innovation, Inc. in the NASDAQ 100?

    No, Purple Innovation, Inc. is not included in the NASDAQ 100 index

    Is Purple Innovation, Inc. in the Dow Jones?

    No, Purple Innovation, Inc. is not included in the Dow Jones index

    When was Purple Innovation, Inc.'s last earnings report?

    Purple Innovation, Inc.'s most recent earnings report was on July 29, 2025

    When does Purple Innovation, Inc. report earnings?

    The next expected earnings date for Purple Innovation, Inc. is November 4, 2025
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