BZUN logo

Baozun Inc. (BZUN)

Profile

Full Name

Baozun Inc.

Ticker

NASDAQ: BZUN

Exchange

NASDAQ

Sector

Consumer Cyclical

Industry

Internet Retail

Country

China

IPO

May 20, 2015

Indexes

Not included

Website

https://www.baozun.com

Employees

7650

Key Details

Price

$4.77(+6.95%)

Market cap

$275.93M(Small cap)

Last Dividend

-

TTM Dividend yield

-

Annual revenue

$1.31B(+5.26% YoY)

Annual EPS

$0.00(0.00% YoY)

PE ratio

-

Next earnings date

Nov 20, 2025

Next ex-dividend date

N/A

Next split date

N/A

Quick Search

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    See Full Chart & Historical Data

    Analyst ratings

    Price

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Current Price

    $4.77
    BZUN price is $4.77

    30-Day Relative Volume

    3.08
    BZUN 30-day relative volume is 3.08

    Price Performance

    Price Most recent change

    +6.95%
    BZUN price was up +6.95% on Sep 12, 2025

    Price YTD change

    +75.37%
    BZUN price is up +75.37% since January 1st

    Price 1-year change

    +97.11%
    BZUN price is up +97.11% year-on-year

    Price 3-year change

    -39.62%
    BZUN price is down -39.62% over the past 3 years

    Price Range

    Price All-time high

    $67.41
    BZUN price is currently -92.92% below its historical high of $67.41

    Price 3-year low

    $1.90
    BZUN price is currently +151.05% above its 3-year low

    Capitalization

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Market cap

    Market cap

    $275.93M
    BZUN market capitalization is $275.93 million

    Market cap 3-year change

    -40.72%
    BZUN market capitalization is down -40.72% over the past 3 years

    Market cap All-time high

    $4.28B
    BZUN market capitalization is currently -93.56% below its historical high of $4.28 billion

    Market cap sector rank

    36.29%
    BZUN market capitalization is higher than 36.29% of companies in Consumer Cyclical sector

    Shares Outstanding

    Shares Outstanding 1-Year Change

    -2.1%
    BZUN shares outstanding is down -2.1% year-on-year

    Shares Outstanding 3-Year Change

    -1.82%
    BZUN shares outstanding is down -1.82% over the past 3 years

    Technical Indicators

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Beta

    0.89
    BZUN beta is 0.89

    200-day SMA

    $2.96
    BZUN price is currently +61.18% above its 200-day simple moving average

    50-day SMA

    $3.03
    BZUN price is currently +57.45% above its 50-day simple moving average

    RSI

    77.69
    BZUN 14-day relative strength index is 77.69

    Volume

    3.08
    BZUN 30-day relative volume is 3.08

    ATR

    $0.27
    BZUN average true range is $0.27

    10-day Historical Volatility

    106.81%
    BZUN 10-day historical volatility is 106.81%

    Dividend

    Income Statement

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Revenue

    Revenue

    $1.31B
    BZUN annual revenue is $1.31 billion

    Revenue Analysts estimate

    $9.80B
    BZUN annual revenue is currently -86.64% lower than the consensus analysts' forecast

    Revenue 1-year change

    +5.26%
    BZUN annual revenue is up +5.26% year-on-year

    Revenue Sector rank

    53.38%
    BZUN annual revenue is higher than 53.38% of companies in Consumer Cyclical sector

    EPS

    EPS

    $0.00
    BZUN annual earnings per share is $0.00

    EPS Analysts estimate

    $2.02
    BZUN annual earnings per share is currently -100.00% lower than the consensus analysts' forecast

    EPS 1-year change

    0%
    BZUN annual earnings per share has remained unchanged year-on-year

    EPS Sector rank

    52.31%
    BZUN annual earnings per share is higher than 52.31% of companies in Consumer Cyclical sector

    Profit

    Gross profit

    $625.31M
    BZUN annual gross profit is $625.31 million

    Gross margin

    47.62%
    BZUN annual gross profit margin is 47.62%

    Operating profit

    -$15.04M
    BZUN annual operating income is -$15.04 million

    Operating margin

    -1.15%
    BZUN annual operating profit margin is -1.15%

    Net income

    -$19.23M
    BZUN annual net profit is -$19.23 million

    Net margin

    -1.97%
    BZUN annual net profit margin is -1.97%

    Expenses

    Total expenses

    $1.33B
    BZUN annual total expenses is $1.33 billion

    Operating expenses

    $640.34M
    BZUN annual total operating expenses is $640.34 million

    Cost of goods sold

    $687.82M
    BZUN annual cost of goods sold is $687.82 million

    Selling, general & administrative expenses

    $571.38M
    BZUN annual SGA is $571.38 million

    Depreciation and amortization

    $34.12M
    BZUN annual depreciation & amortization is $34.12 million

    Interest expense

    $5.43M
    BZUN annual interest expense is $5.43 million

    Income tax

    $2.89M
    BZUN annual income tax is $2.89 million

    EBIT & EBITDA

    EBIT

    -$7.53M
    BZUN annual earnings before interest & taxes is -$7.53 million

    EBITDA

    -$7.53M
    BZUN annual EBITDA is -$7.53 million

    Balance Sheet

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Assets

    Total assets

    $1.40B
    BZUN annual total assets is $1.40 billion

    Non current assets

    $409.97M
    BZUN annual long term assets is $409.97 million

    Current assets

    $988.23M
    BZUN annual total current assets is $988.23 million

    Cash and cash equivalents

    $176.62M
    BZUN annual cash & cash equivalents is $176.62 million

    Accounts receivable

    $278.60M
    BZUN annual accounts receivable is $278.60 million

    Inventory

    $153.07M
    BZUN annual inventory is $153.07 million

    Liabilities

    Total liabilities

    $606.42M
    BZUN annual total liabilities is $606.42 million

    Long term liabilities

    $92.99M
    BZUN annual total long term liabilities is $92.99 million

    Current liabilities

    $513.36M
    BZUN annual total current liabilities is $513.36 million

    Accounts payable

    $85.02M
    BZUN annual accounts payable is $85.02 million

    Debt

    Total debt

    $345.66M
    BZUN annual total debt is $345.66 million

    Total debt 1-year change

    -11%
    BZUN annual total debt is down -11% year-on-year

    Long term debt

    $81.90M
    BZUN annual long term debt is $81.90 million

    Short term debt

    $263.73M
    BZUN annual short term debt is $263.73 million

    Equity & Capital

    Shareholders equity

    $536.22M
    BZUN annual stockholders equity is $536.22 million

    Book value

    $536.16M
    BZUN annual book value is $536.16 million

    Retained earnings

    -$94.76M
    BZUN annual retained earnings is -$94.76 million

    Working capital

    $474.87M
    BZUN annual working capital is $474.87 million

    Cash Flow Statement

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Cashflow Activities

    Cash from operations

    $14.11M
    BZUN annual cash flow from operations is $14.11 million

    Cash from operations 1-year change

    -77.73%
    BZUN annual cash flow from operations is down -77.73% year-on-year

    Cash from investing

    -$113.95M
    BZUN annual cash flow from investing activities is -$113.95 million

    Cash from investing 1-year change

    -136.8%
    BZUN annual cash flow from investing activities is down -136.8% year-on-year

    Cash from financing

    -$2.75M
    BZUN annual cash flow from financing activities is -$2.75 million

    Cash from financing 1-year change

    -142.22%
    BZUN annual cash flow from financing activities is down -142.22% year-on-year

    CAPEX

    CAPEX

    $29.03M
    BZUN annual capital expenditures is $29.03 million

    CAPEX 1-year change

    -10.81%
    BZUN annual capital expenditures is down -10.81% year-on-year

    Free Cash Flow

    Free cash flow

    -$14.91M
    BZUN annual free cash flow is -$14.91 million

    Free cash flow 1-year change

    -148.37%
    BZUN annual free cash flow is down -148.37% year-on-year

    Profitability Ratios

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Margins

    Gross margin

    47.62%
    BZUN annual gross profit margin is 47.62%

    Operating margin

    -1.15%
    BZUN annual operating profit margin is -1.15%

    Net margin

    -1.97%
    BZUN annual net profit margin is -1.97%

    ROA & ROE

    ROA

    -1.34%
    BZUN annual return on assets is -1.34%

    ROE

    -2.38%
    BZUN annual return on equity is -2.38%

    Valuation

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    PE Ratio

    PE ratio

    -
    BZUN price to earnings ratio value is unknown

    PE ratio Sector rank

    -
    BZUN price to earnings ratio is unknown

    PB Ratio

    PB ratio

    0.57
    BZUN price to book ratio is 0.57

    PB ratio Sector rank

    25.04%
    BZUN price to book ratio is higher than 25.04% of companies in Consumer Cyclical sector

    PS Ratio

    PS ratio

    0.21
    BZUN price to sales ratio is 0.21

    PS ratio Sector rank

    15.47%
    BZUN price to sales ratio is higher than 15.47% of companies in Consumer Cyclical sector

    Enterprise value

    Enterprise value

    $229.68M
    BZUN enterprise value is $229.68 million

    Enterprise value Sector rank

    27.51%
    BZUN enterprise value is higher than 27.51% of companies in Consumer Cyclical sector

    EV/EBITDA

    EV/EBITDA

    -9.50
    BZUN EV/EBITDA is -9.50

    EV/EBITDA Sector rank

    10.79%
    BZUN EV/EBITDA is higher than 10.79% of companies in Consumer Cyclical sector

    Financial Health

    Add series to chart(max: 6)
    company, ETF, index, featured screener or watchlist
    series name
    Suggested series

    Liquidity

    Current ratio

    1.93
    BZUN annual current ratio is 1.93

    Quick ratio

    1.63
    BZUN annual quick ratio is 1.63

    Leverage

    Debt to equity

    0.43
    BZUN annual debt to equity ratio is 0.43

    Interest coverage ratio

    -1.39
    BZUN annual interest coverage ratio is -1.39

    Risk & Stability

    Piotroski F-Score

    -
    BZUN piotroski f-score value is unknown

    Altman Z-Score

    1.50
    BZUN altman z-score is 1.50

    Analyst ratings

    Recent major analysts updates

    Nov 26, 24 Citigroup
    Buy
    Aug 30, 24 CLSA
    Hold
    Feb 8, 24 Daiwa Capital
    Buy
    Aug 29, 23 HSBC
    Hold
    Aug 15, 23 Citigroup
    Buy
    May 31, 23 Citigroup
    Buy
    Mar 27, 23 Citigroup
    Buy
    Mar 23, 23 HSBC
    Hold
    Feb 27, 23 CLSA
    Outperform
    Jan 11, 23 JP Morgan
    Overweight

    Institutional Ownership

    Screeners with BZUN included

    Best performing stocks last month
    Chinese stocks
    Best performing stocks last 3 months
    NASDAQ Dividend Calendar
    All stocks
    NASDAQ Listed Companies
    Stocks with high RSI
    Companies with buyback
    Consumer cyclical sector
    Best performing stocks last 12 months
    • What is the ticker symbol for Baozun Inc.?
    • Does Baozun Inc. pay dividends?
    • What sector is Baozun Inc. in?
    • What industry is Baozun Inc. in?
    • What country is Baozun Inc. based in?
    • When did Baozun Inc. go public?
    • Is Baozun Inc. in the S&P 500?
    • Is Baozun Inc. in the NASDAQ 100?
    • Is Baozun Inc. in the Dow Jones?
    • When was Baozun Inc.'s last earnings report?
    • When does Baozun Inc. report earnings?

    What is the ticker symbol for Baozun Inc.?

    The ticker symbol for Baozun Inc. is NASDAQ:BZUN

    Does Baozun Inc. pay dividends?

    No, Baozun Inc. does not pay dividends

    What sector is Baozun Inc. in?

    Baozun Inc. is in the Consumer Cyclical sector

    What industry is Baozun Inc. in?

    Baozun Inc. is in the Internet Retail industry

    What country is Baozun Inc. based in?

    Baozun Inc. is headquartered in China

    When did Baozun Inc. go public?

    Baozun Inc.'s initial public offering (IPO) was on May 20, 2015

    Is Baozun Inc. in the S&P 500?

    No, Baozun Inc. is not included in the S&P 500 index

    Is Baozun Inc. in the NASDAQ 100?

    No, Baozun Inc. is not included in the NASDAQ 100 index

    Is Baozun Inc. in the Dow Jones?

    No, Baozun Inc. is not included in the Dow Jones index

    When was Baozun Inc.'s last earnings report?

    Baozun Inc.'s most recent earnings report was on August 28, 2025

    When does Baozun Inc. report earnings?

    The next expected earnings date for Baozun Inc. is November 20, 2025
    On this page