Baozun Inc. company logo
Baozun Inc. logo

Baozun Inc. (BZUN)

Summary

Current Price
As of today, BZUN price is $2.68, up +1.90% on
Current Price All-Time High
BZUN price is currently -96.02% below its historical high of $67.41 set on
Market Cap
BZUN current market cap is $155M, down -30.35% year-over-year
PE Ratio
BZUN PE ratio is unknown
Revenue
BZUN current annual revenue is $1.31B, up +5.26% year-over-year
Next Earnings
The next earnings release for BZUN is on

Profile

Company profile for Baozun Inc. (BZUN)
MetricValue
Full NameBaozun Inc.
TickerNASDAQ: BZUN
ExchangeNASDAQ
SectorConsumer Cyclical
IndustryInternet Retail
CountryChina
IPO
IndexesNot included
Websitebaozun.com
Employees7,650

Key Metrics

Baozun Inc. Key Details
MetricDateValue
$2.68
Price, 1D Change+1.90%
$155M
-
-
0.97
$1B
Revenue, 1Y Change+5.26%
-$0.43
EPS, 1Y Change+34.92%

Chart

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Series
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Baozun Inc. chart

Events

Baozun Inc. Events
MetricDateValue
Next Earnings
Last Qtr. Earnings
Last Ann. Earnings
Last Ex-DividendN/AN/A
Next Ex-DividendN/AN/A
Last SplitN/AN/A
Next SplitN/AN/A
Last Ticker ChangeN/AN/A
Next Ticker ChangeN/AN/A

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Estimates

BZUN Estimates
MetricDateValue
-$0.43
EPS Estimate$0.53
EPS Est. Change+223.30%
$1.31B
Revenue Estimate$9.83B
Revenue Est. Change+650.98%
$2.68
Price Target--
Price Tgt. Change--

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EPS

BZUN EPS reported versus estimate values
YearEstimateReportedSurprise / Exp.
-$0.08-$0.66-725.38%
-$0.91-$0.43+52.60%
$0.53N/A+223.30%
$2.69N/A+725.16%
BZUN EPS reported versus estimate values chart

Revenue

BZUN revenue reported versus estimate values chart
YearEstimateReportedSurprise / Exp.
$1.23B$1.24B+1.00%
$9.30B$1.31B-85.92%
$9.83BN/A+650.98%
$10.29BN/A+686.22%
BZUN revenue reported versus estimate values chart

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Performance

BZUN Performance
MetricDateValue
-29.66%
-63.03%
-30.35%
-63.55%
+5.26%
-10.14%
+34.92%
+9.08%

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Technical Indicators

BZUN Technical Indicators
MetricDateValue
$2.68
$3.08
SMA 200 vs Price+14.98%
$2.78
SMA 50 vs Price+3.72%
0.97
$0.12
45.86
37.68%
59.16%

Dividends

BZUN Dividends
MetricDateValue
N/A-
UpcomingN/AN/A
-
-
$150.10K
-0.78%

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Income & Profitability

BZUN Income & Profitability
MetricDateValue
$1.31B
-$0.43
$625.31M
47.62%
-$15.04M
-1.15%
-$19.23M
-1.97%
-$7.53M

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Financial Health

BZUN Financial Health
MetricDateValue
0.43
1.93
1.63
-1.39
-
1.38

Valuations

BZUN Valuations
MetricDateValue
-
0.11
0.32
-11.63
N/A-

Balance Sheet

BZUN Balance Sheet
MetricDateValue
$536.16M
$176.62M
$1.40B
$988.23M
$606.42M
$513.36M
$345.66M
$263.73M
$85.02M

Expenses

BZUN Expenses
MetricDateValue
$1.33B
$640.34M
$687.82M
$571.38M
$34.12M
$5.43M
$2.89M

Cash Flow

BZUN Cash Flow
MetricDateValue
$14.11M
-$113.95M
-$2.75M
$29.03M
-$14.91M

Recent analyst updates

BZUN Recent analyst updates
MetricDateValue
Citigroup
CLSA
Daiwa Capital
HSBC
Citigroup
Citigroup
Citigroup
HSBC
CLSA
JP Morgan

Analyst sentiment

Sentiment over the past month
BZUN analyst sentiment distribution chart

Institutional ownership

Largest institutional holders by ownership percentage
BZUN institutional ownership distribution chart

Screeners with BZUN

FAQ

  • What is the ticker symbol for Baozun Inc.?

    The ticker symbol for Baozun Inc. is NASDAQ:BZUN

  • Does Baozun Inc. pay dividends?

    No, Baozun Inc. does not pay dividends

  • What sector is Baozun Inc. in?

    Baozun Inc. is in the Consumer Cyclical sector

  • What industry is Baozun Inc. in?

    Baozun Inc. is in the Internet Retail industry

  • What country is Baozun Inc. based in?

    Baozun Inc. is headquartered in China

  • When did Baozun Inc. go public?

    Baozun Inc. initial public offering (IPO) was on May 20, 2015

  • Is Baozun Inc. in the S&P 500?

    No, Baozun Inc. is not included in the S&P 500 index

  • Is Baozun Inc. in the NASDAQ 100?

    No, Baozun Inc. is not included in the NASDAQ 100 index

  • Is Baozun Inc. in the Dow Jones?

    No, Baozun Inc. is not included in the Dow Jones index

  • When was Baozun Inc. last earnings report?

    Baozun Inc.'s most recent earnings report was on November 25, 2025

  • When does Baozun Inc. report earnings?

    The next expected earnings date for Baozun Inc. is March 19, 2026

Data Sources & References

  1. BZUN Official Website www.baozun.com
  2. Most Recent Quarterly Report (10-Q) www.sec.gov/Archives/edgar/data/1625414/000110465925115592/0001104659-25-115592-index.htm
  3. Most Recent Annual Report (10-K) www.sec.gov/Archives/edgar/data/1625414/000141057825000824/0001410578-25-000824-index.htm
  4. BZUN Profile on Yahoo Finance finance.yahoo.com/quote/BZUN
  5. BZUN Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/bzun