What is the current annual operating margin of BIDU?

As of today, BIDU annual operating margin is 8.03%

What is 1-year change in BIDU annual operating margin?

BIDU annual operating margin is down -49.75% year-over-year

What is 3-year change in BIDU annual operating margin?

BIDU annual operating margin is down -37.61% over the past 3 years

How far is BIDU annual operating margin from its all-time high?

BIDU annual operating margin is currently -84.63% below its historical high of 52.25% set on December 31, 2011

How does BIDU annual operating margin rank versus sector peers?

BIDU annual operating margin is higher than 64.58% of companies in Communication Services sector

When is BIDU next annual earnings release?

As of today, the next annual earnings release for BIDU has not been scheduled

What is the current quarterly operating margin of BIDU?

As of today, BIDU quarterly operating margin is 9.65%

What is BIDU quarterly operating margin most recent change?

BIDU quarterly operating margin was down -3.02% on June 30, 2026

What is 1-year change in BIDU quarterly operating margin?

BIDU quarterly operating margin is down -3.69% year-over-year

How far is BIDU quarterly operating margin from its all-time high?

BIDU quarterly operating margin is currently -82.26% below its historical high of 54.41% set on June 30, 2011

How does BIDU quarterly operating margin rank versus sector peers?

BIDU quarterly operating margin is higher than 62.66% of companies in Communication Services sector

When is BIDU next earnings release?

The next earnings release for BIDU is on November 18, 2026

Baidu, Inc. (BIDU) Operating Margin History & Chart

Annual Operating Margin

8.03%7.95%-49.75%

December 31, 2025

Summary

Current Value: As of today, BIDU annual operating margin is 8.03%, down -49.75% on December 31, 2025
Historical Performance: BIDU annual operating margin is down -37.61% over the past 3 years, down -40.03% over the past 5 years
All-Time High Comparison: BIDU annual operating margin is currently -84.63% below its historical high of 52.25% set on December 31, 2011
3-Year Low Comparison: BIDU annual operating margin is at its 3-year low
Sector Comparison: BIDU annual operating margin is higher than 64.58% of companies in Communication Services sector

Operating Margin Chart

beforeafter

Performance

BIDU Performance
Metric	Date	Value	1Y	3Y	5Y	15Y
Annual Operating Margin	Dec 31, 25	8.03%	-49.8%	-37.6%	-40.0%	-84.0%
Quarterly Operating Margin	Jun 30, 26	9.65%	-3.7%	-36.9%	-12.7%	-82.3%
Price	Sep 4, 26	$99.47	+1.3%	-32.1%	-39.0%	-29.2%
PE Ratio	Sep 4, 26	-	–	–	–	–
Annual Revenue	Dec 31, 25	$17.96B	-2.9%	-2.2%	+15.8%	+1435.4%
Annual Operating Profit	Dec 31, 25	$1.44B	-51.2%	-39.0%	-30.6%	+146.6%
Annual Gross Margin	Dec 31, 25	43.88%	-12.8%	-9.2%	-9.5%	-39.8%
Annual Net Margin	Dec 31, 25	4.23%	-76.7%	-30.5%	-76.1%	-90.5%

Operating Margin Highs

BIDU Annual Operating Margin Highs Comparison
Period	High	Date	Current
3Y	16.24%	Dec 31, 23	-50.5%
5Y	16.24%	Dec 31, 23	-50.5%
All	52.25%	Dec 31, 11	-84.6%

Operating Margin Lows

BIDU Annual Operating Margin Lows Comparison
Period	Low	Date	Current
3Y	8.03%	Dec 31, 25	at low
5Y	8.03%	Dec 31, 25	at low
All	-24.06%	Dec 31, 03	+133.4%

Operating Margin History

Year	Value	Change
2025	8.03%	-49.7%
2024	15.98%	-1.6%
2023	16.24%	+26.2%
2022	12.87%	+52.3%
2021	8.45%	-36.9%
2020	13.39%	+128.1%
2019	5.87%	-61.3%
2018	15.18%	-17.9%
2017	18.50%	+29.9%
2016	14.24%	-19.0%
2015	17.58%	-33.2%
2014	26.30%	-24.9%

Year	Value	Change
2013	35.04%	-29.3%
2012	49.54%	-5.2%
2011	52.25%	+4.5%
2010	50.02%	+38.6%
2009	36.08%	+5.2%
2008	34.29%	+9.3%
2007	31.37%	-0.0%
2006	31.38%	+179.4%
2005	11.23%	+13.2%
2004	9.92%	+141.2%
2003	-24.06%	-

FAQ

What is the current annual operating margin of BIDU?: As of today, BIDU annual operating margin is 8.03%
What is 1-year change in BIDU annual operating margin?: BIDU annual operating margin is down -49.75% year-over-year
What is 3-year change in BIDU annual operating margin?: BIDU annual operating margin is down -37.61% over the past 3 years
How far is BIDU annual operating margin from its all-time high?: BIDU annual operating margin is currently -84.63% below its historical high of 52.25% set on December 31, 2011
How does BIDU annual operating margin rank versus sector peers?: BIDU annual operating margin is higher than 64.58% of companies in Communication Services sector
When is BIDU next annual earnings release?: As of today, the next annual earnings release for BIDU has not been scheduled

Operating Margin Formula

Operating Profit Margin = Operating Income

Revenue × 100%

Quarterly Operating Margin

9.65%0.30%-3.02%

June 30, 2026

Summary

Current Value: As of today, BIDU quarterly operating margin is 9.65%, down -3.02% on June 30, 2026
Historical Performance: BIDU quarterly operating margin is down -3.69% year-over-year, down -36.93% over the past 3 years
All-Time High Comparison: BIDU quarterly operating margin is currently -82.26% below its historical high of 54.41% set on June 30, 2011
3-Year Low Comparison: BIDU quarterly operating margin is +173.37% above its 3-year low of 3.53% reached on September 30, 2025
Sector Comparison: BIDU quarterly operating margin is higher than 62.66% of companies in Communication Services sector

Performance

BIDU Performance
Metric	Date	Value	3M	1Y	3Y	5Y
Quarterly Operating Margin	Jun 30, 26	9.65%	-3.0%	-3.7%	-36.9%	-12.7%
Annual Operating Margin	Dec 31, 25	8.03%	–	-49.8%	-37.6%	-40.0%
Price	Sep 4, 26	$99.47	-26.2%	+1.3%	-32.1%	-39.0%
PE Ratio	Sep 4, 26	-	–	–	–	–
Quarterly Revenue	Jun 30, 26	$4.60B	-0.7%	+1.8%	-5.1%	-5.2%
Quarterly Operating Profit	Jun 30, 26	$444.25M	-3.7%	-1.9%	-40.1%	-17.2%
Quarterly Gross Margin	Jun 30, 26	39.03%	+0.3%	-11.1%	-25.7%	-20.8%
Quarterly Net Margin	Jun 30, 26	7.05%	-31.3%	-68.2%	-54.8%	+290.0%

Quarterly Operating Margin Highs

BIDU Quarterly Operating Margin Highs Comparison
Period	High	Date	Current
1Y	10.02%	N/A	-3.7%
3Y	18.21%	Sep 30, 23	-47.0%
5Y	18.21%	Sep 30, 23	-47.0%
All	54.41%	Jun 30, 11	-82.3%

Quarterly Operating Margin Lows

BIDU Quarterly Operating Margin Lows Comparison
Period	Low	Date	Current
1Y	3.53%	Sep 30, 25	+173.4%
3Y	3.53%	Sep 30, 25	+173.4%
5Y	3.53%	Sep 30, 25	+173.4%
All	-262.52%	Dec 31, 04	+103.7%

Quarterly Operating Margin History

Month	Value	Change
Jun 2026	9.65%	-3.0%
Mar 2026	9.95%	+119.6%
Dec 2025	4.53%	+28.3%
Sep 2025	3.53%	-64.8%
Jun 2025	10.02%	-27.9%
Mar 2025	13.89%	+21.0%
Dec 2024	11.48%	-35.0%
Sep 2024	17.66%	+0.8%
Jun 2024	17.52%	+0.7%
Mar 2024	17.40%	+12.8%
Dec 2023	15.43%	-15.3%
Sep 2023	18.21%	+19.0%
Jun 2023	15.30%	-4.3%
Mar 2023	15.99%	+15.1%
Dec 2022	13.89%	-15.0%
Sep 2022	16.34%	+42.5%
Jun 2022	11.47%	+25.4%
Mar 2022	9.15%	+54.6%
Dec 2021	5.92%	-18.1%
Sep 2021	7.23%	-34.6%
Jun 2021	11.05%	+11.5%
Mar 2021	9.91%	-39.8%
Dec 2020	16.45%	-24.6%
Sep 2020	21.81%	+55.8%
Jun 2020	14.00%	+821.6%
Mar 2020	-1.94%	-112.0%
Dec 2019	16.12%	+92.1%
Sep 2019	8.39%	+842.7%
Jun 2019	0.89%	+122.9%
Mar 2019	-3.88%	-194.9%
Dec 2018	4.09%	-73.9%
Sep 2018	15.70%	-24.8%
Jun 2018	20.88%	-4.4%
Mar 2018	21.85%	+7.8%
Dec 2017	20.27%	+1.3%
Sep 2017	20.01%	-0.8%
Jun 2017	20.17%	+69.9%
Mar 2017	11.87%	-1.1%
Dec 2016	12.00%	-21.4%
Sep 2016	15.27%	-2.7%
Jun 2016	15.69%	+12.3%
Mar 2016	13.97%	-26.1%
Dec 2015	18.90%	+38.4%
Sep 2015	13.66%	-34.7%

Month	Value	Change
Jun 2015	20.93%	+23.6%
Mar 2015	16.94%	-19.4%
Dec 2014	21.01%	-27.5%
Sep 2014	28.99%	-2.4%
Jun 2014	29.69%	+18.8%
Mar 2014	25.00%	-13.1%
Dec 2013	28.77%	-23.4%
Sep 2013	37.54%	-2.3%
Jun 2013	38.41%	+3.7%
Mar 2013	37.04%	-17.6%
Dec 2012	44.96%	-14.8%
Sep 2012	52.74%	+2.2%
Jun 2012	51.59%	+5.2%
Mar 2012	49.05%	-4.4%
Dec 2011	51.31%	-3.7%
Sep 2011	53.30%	-2.0%
Jun 2011	54.41%	+11.0%
Mar 2011	49.01%	-5.8%
Dec 2010	52.01%	+0.6%
Sep 2010	51.68%	+0.9%
Jun 2010	51.24%	+27.0%
Mar 2010	40.34%	+10.1%
Dec 2009	36.65%	-10.1%
Sep 2009	40.78%	-0.7%
Jun 2009	41.07%	+67.7%
Mar 2009	24.49%	-27.5%
Dec 2008	33.78%	-20.9%
Sep 2008	42.73%	+16.5%
Jun 2008	36.69%	+32.7%
Mar 2008	27.64%	-16.2%
Dec 2007	32.98%	-8.6%
Sep 2007	36.08%	+5.3%
Jun 2007	34.26%	+20.2%
Mar 2007	28.51%	-14.0%
Dec 2006	33.16%	-2.4%
Sep 2006	33.96%	+5.1%
Jun 2006	32.32%	+52.7%
Mar 2006	21.17%	+71.0%
Dec 2005	12.38%	+49.0%
Sep 2005	8.31%	-54.7%
Jun 2005	18.36%	+186.0%
Mar 2005	6.42%	+102.4%
Dec 2004	-262.52%	>-9,900.0%
Dec 2003	1.88%	-

FAQ

What is the current quarterly operating margin of BIDU?: As of today, BIDU quarterly operating margin is 9.65%
What is BIDU quarterly operating margin most recent change?: BIDU quarterly operating margin was down -3.02% on June 30, 2026
What is 1-year change in BIDU quarterly operating margin?: BIDU quarterly operating margin is down -3.69% year-over-year
How far is BIDU quarterly operating margin from its all-time high?: BIDU quarterly operating margin is currently -82.26% below its historical high of 54.41% set on June 30, 2011
How does BIDU quarterly operating margin rank versus sector peers?: BIDU quarterly operating margin is higher than 62.66% of companies in Communication Services sector
When is BIDU next earnings release?: The next earnings release for BIDU is on November 18, 2026

Operating Margin Formula

Operating Profit Margin = Operating Income

Revenue × 100%

Data Sources & References

BIDU Official Website ir.baidu.com
BIDU Profile on Yahoo Finance finance.yahoo.com/quote/BIDU
BIDU Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/bidu