annual operating margin:
15.98%-0.26%(-1.60%)Summary
- As of today (September 15, 2025), BIDU annual operating profit margin is 15.98%, with the most recent change of -0.26% (-1.60%) on December 31, 2024.
- During the last 3 years, BIDU annual operating margin has risen by +7.53% (+89.11%).
- BIDU annual operating margin is now -69.42% below its all-time high of 52.25%, reached on December 31, 2011.
Performance
BIDU Operating margin Chart
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quarterly operating margin:
10.02%-3.87%(-27.86%)Summary
- As of today (September 15, 2025), BIDU quarterly operating profit margin is 10.02%, with the most recent change of -3.87% (-27.86%) on June 1, 2025.
- Over the past year, BIDU quarterly operating margin has dropped by -7.50% (-42.81%).
- BIDU quarterly operating margin is now -81.58% below its all-time high of 54.41%, reached on June 30, 2011.
Performance
BIDU quarterly operating margin Chart
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Operating margin Formula
Operating Profit Margin = Operating Profit
Revenue ✕ 100%
Revenue ✕ 100%
BIDU Operating margin Trends
| PeriodPeriod | AnnualAnnual | QuarterlyQuarterly |
|---|---|---|
| 1 y1 year | -1.6% | -42.8% |
| 3 y3 years | +89.1% | -12.6% |
| 5 y5 years | +172.2% | -28.4% |
BIDU Operating margin Highs & Lows
| PeriodPeriod | Annual vs highAnnual vs high | Annual vs lowAnnual vs low | Quarter. vs highQuarter. vs high | Quarter. vs lowQuarter. vs low | |
|---|---|---|---|---|---|
| 3 y | 3-year | -1.6% | +89.1% | -45.0% | at low |
| 5 y | 5-year | -1.6% | +172.2% | -54.1% | +69.3% |
| alltime | all time | -69.4% | +172.2% | -81.6% | +103.8% |
BIDU Operating margin History
| Date | Annual | Quarterly |
|---|---|---|
| Jun 2025 | - | 10.02%(-27.9%) |
| Mar 2025 | - | 13.89%(+21.0%) |
| Dec 2024 | 15.98%(-1.6%) | 11.48%(-35.0%) |
| Sep 2024 | - | 17.66%(+0.8%) |
| Jun 2024 | - | 17.52%(+0.7%) |
| Mar 2024 | - | 17.40%(+12.8%) |
| Dec 2023 | 16.24%(+26.2%) | 15.43%(-15.3%) |
| Sep 2023 | - | 18.21%(+19.0%) |
| Jun 2023 | - | 15.30%(-4.3%) |
| Mar 2023 | - | 15.99%(+15.1%) |
| Dec 2022 | 12.87%(+52.3%) | 13.89%(-15.0%) |
| Sep 2022 | - | 16.34%(+42.5%) |
| Jun 2022 | - | 11.47%(+25.4%) |
| Mar 2022 | - | 9.15%(+54.6%) |
| Dec 2021 | 8.45%(-36.9%) | 5.92%(-18.1%) |
| Sep 2021 | - | 7.23%(-34.6%) |
| Jun 2021 | - | 11.05%(+11.5%) |
| Mar 2021 | - | 9.91%(-39.8%) |
| Dec 2020 | 13.39%(+128.1%) | 16.45%(-24.6%) |
| Sep 2020 | - | 21.81%(+55.8%) |
| Jun 2020 | - | 14.00%(-821.6%) |
| Mar 2020 | - | -1.94%(-112.0%) |
| Dec 2019 | 5.87%(-61.3%) | 16.12%(+92.1%) |
| Sep 2019 | - | 8.39%(+842.7%) |
| Jun 2019 | - | 0.89%(-122.9%) |
| Mar 2019 | - | -3.88%(-194.9%) |
| Dec 2018 | 15.18%(-17.9%) | 4.09%(-73.9%) |
| Sep 2018 | - | 15.70%(-24.8%) |
| Jun 2018 | - | 20.88%(-4.4%) |
| Mar 2018 | - | 21.85%(+7.8%) |
| Dec 2017 | 18.50%(+29.9%) | 20.27%(+1.3%) |
| Sep 2017 | - | 20.01%(-0.8%) |
| Jun 2017 | - | 20.17%(+69.9%) |
| Mar 2017 | - | 11.87%(-1.1%) |
| Dec 2016 | 14.24%(-19.0%) | 12.00%(-21.4%) |
| Sep 2016 | - | 15.27%(-2.7%) |
| Jun 2016 | - | 15.69%(+12.3%) |
| Mar 2016 | - | 13.97%(-26.1%) |
| Dec 2015 | 17.58%(-32.6%) | 18.90%(+38.4%) |
| Sep 2015 | - | 13.66%(-34.7%) |
| Jun 2015 | - | 20.93%(+23.6%) |
| Mar 2015 | - | 16.94%(-19.4%) |
| Date | Annual | Quarterly |
|---|---|---|
| Dec 2014 | 26.10%(-25.5%) | 21.01%(-27.5%) |
| Sep 2014 | - | 28.99%(-2.4%) |
| Jun 2014 | - | 29.69%(+18.8%) |
| Mar 2014 | - | 25.00%(-13.1%) |
| Dec 2013 | 35.04%(-29.3%) | 28.77%(-23.4%) |
| Sep 2013 | - | 37.54%(-2.3%) |
| Jun 2013 | - | 38.41%(+3.7%) |
| Mar 2013 | - | 37.04%(-17.6%) |
| Dec 2012 | 49.54%(-5.2%) | 44.96%(-14.8%) |
| Sep 2012 | - | 52.74%(+2.2%) |
| Jun 2012 | - | 51.59%(+5.2%) |
| Mar 2012 | - | 49.05%(-4.4%) |
| Dec 2011 | 52.25%(+4.5%) | 51.31%(-3.7%) |
| Sep 2011 | - | 53.30%(-2.0%) |
| Jun 2011 | - | 54.41%(+11.0%) |
| Mar 2011 | - | 49.01%(-5.8%) |
| Dec 2010 | 50.02%(+38.6%) | - |
| Dec 2010 | - | 52.01%(+0.6%) |
| Sep 2010 | - | 51.68%(+0.9%) |
| Jun 2010 | - | 51.24%(+27.0%) |
| Mar 2010 | - | 40.34%(+10.1%) |
| Dec 2009 | 36.08%(0.0%) | 36.65%(-10.1%) |
| Sep 2009 | - | 40.78%(-0.7%) |
| Jun 2009 | - | 41.07%(+67.7%) |
| Mar 2009 | - | 24.49%(-27.5%) |
| Dec 2008 | 36.08%(+15.0%) | 33.78%(-20.9%) |
| Sep 2008 | - | 42.73%(+16.5%) |
| Jun 2008 | - | 36.69%(+32.7%) |
| Mar 2008 | - | 27.64%(-16.2%) |
| Dec 2007 | 31.37%(-8.5%) | 32.98%(-8.6%) |
| Sep 2007 | - | 36.08%(+5.3%) |
| Jun 2007 | - | 34.26%(+20.2%) |
| Mar 2007 | - | 28.51%(-14.0%) |
| Dec 2006 | 34.29%(+205.3%) | 33.16%(-2.4%) |
| Sep 2006 | - | 33.96%(+5.1%) |
| Jun 2006 | - | 32.32%(+52.7%) |
| Mar 2006 | - | 21.17%(+71.0%) |
| Dec 2005 | 11.23%(+19.9%) | 12.38%(+49.0%) |
| Sep 2005 | - | 8.31%(-54.7%) |
| Jun 2005 | - | 18.36%(+186.0%) |
| Mar 2005 | - | 6.42%(-102.4%) |
| Dec 2004 | 9.37%(-16.6%) | -262.52%(<-9900.0%) |
| Dec 2003 | 11.23% | 1.88% |
FAQ
- What is Baidu, Inc. annual operating profit margin?
- What is the all time high annual operating margin for Baidu, Inc.?
- What is Baidu, Inc. annual operating margin year-on-year change?
- What is Baidu, Inc. quarterly operating profit margin?
- What is the all time high quarterly operating margin for Baidu, Inc.?
- What is Baidu, Inc. quarterly operating margin year-on-year change?
What is Baidu, Inc. annual operating profit margin?
The current annual operating margin of BIDU is 15.98%
What is the all time high annual operating margin for Baidu, Inc.?
Baidu, Inc. all-time high annual operating profit margin is 52.25%
What is Baidu, Inc. annual operating margin year-on-year change?
Over the past year, BIDU annual operating profit margin has changed by -0.26% (-1.60%)
What is Baidu, Inc. quarterly operating profit margin?
The current quarterly operating margin of BIDU is 10.02%
What is the all time high quarterly operating margin for Baidu, Inc.?
Baidu, Inc. all-time high quarterly operating profit margin is 54.41%
What is Baidu, Inc. quarterly operating margin year-on-year change?
Over the past year, BIDU quarterly operating profit margin has changed by -7.50% (-42.81%)