What is the current annual gross margin of BIDU?

As of today, BIDU annual gross margin is 43.88%

What is 1-year change in BIDU annual gross margin?

BIDU annual gross margin is down -12.85% year-over-year

What is 3-year change in BIDU annual gross margin?

BIDU annual gross margin is down -9.15% over the past 3 years

How far is BIDU annual gross margin from its all-time high?

BIDU annual gross margin is currently -41.23% below its historical high of 74.66% set on December 31, 2004

How does BIDU annual gross margin rank versus sector peers?

BIDU annual gross margin is higher than 57.30% of companies in Communication Services sector

When is BIDU next annual earnings release?

As of today, the next annual earnings release for BIDU has not been scheduled

What is the current quarterly gross margin of BIDU?

As of today, BIDU quarterly gross margin is 39.03%

What is BIDU quarterly gross margin most recent change?

BIDU quarterly gross margin was up +0.26% on June 30, 2026

What is 1-year change in BIDU quarterly gross margin?

BIDU quarterly gross margin is down -11.05% year-over-year

How far is BIDU quarterly gross margin from its all-time high?

BIDU quarterly gross margin is currently -48.75% below its historical high of 76.16% set on September 30, 2006

How does BIDU quarterly gross margin rank versus sector peers?

BIDU quarterly gross margin is higher than 48.54% of companies in Communication Services sector

When is BIDU next earnings release?

The next earnings release for BIDU is on November 18, 2026

Baidu, Inc. (BIDU) Gross Margin History & Chart Since 2003

Annual Gross Margin

43.88%6.47%-12.85%

December 31, 2025

Summary

Current Value: As of today, BIDU annual gross margin is 43.88%, down -12.85% on December 31, 2025
Historical Performance: BIDU annual gross margin is down -9.15% over the past 3 years, down -9.51% over the past 5 years
All-Time High Comparison: BIDU annual gross margin is currently -41.23% below its historical high of 74.66% set on December 31, 2004
3-Year Low Comparison: BIDU annual gross margin is at its 3-year low
Sector Comparison: BIDU annual gross margin is higher than 57.30% of companies in Communication Services sector

Gross Margin Chart

beforeafter

Performance

BIDU Performance
Metric	Date	Value	1Y	3Y	5Y	15Y
Annual Gross Margin	Dec 31, 25	43.88%	-12.8%	-9.2%	-9.5%	-39.8%
Quarterly Gross Margin	Jun 30, 26	39.03%	-11.1%	-25.7%	-20.8%	-47.4%
Price	Sep 21, 26	$92.21	-31.9%	-28.0%	-41.2%	-33.3%
PE Ratio	Sep 21, 26	-	–	–	–	–
Annual Revenue	Dec 31, 25	$17.96B	-2.9%	-2.2%	+15.8%	+1435.4%
Annual Gross Profit	Dec 31, 25	$7.88B	-15.4%	-11.2%	+4.8%	+824.9%
Annual Operating Margin	Dec 31, 25	8.03%	-49.8%	-37.6%	-40.0%	-84.0%
Annual Net Margin	Dec 31, 25	4.23%	-76.7%	-30.5%	-76.1%	-90.5%

Gross Margin Highs

BIDU Annual Gross Margin Highs Comparison
Period	High	Date	Current
3Y	51.69%	Dec 31, 23	-15.1%
5Y	51.69%	Dec 31, 23	-15.1%
All	74.66%	Dec 31, 04	-41.2%

Gross Margin Lows

BIDU Annual Gross Margin Lows Comparison
Period	Low	Date	Current
3Y	43.88%	Dec 31, 25	at low
5Y	43.88%	Dec 31, 25	at low
All	41.49%	Dec 31, 19	+5.8%

Gross Margin History

Year	Value	Change
2025	43.88%	-12.9%
2024	50.35%	-2.6%
2023	51.69%	+7.0%
2022	48.30%	-0.1%
2021	48.34%	-0.3%
2020	48.49%	+16.9%
2019	41.49%	-16.0%
2018	49.41%	+1.4%
2017	48.74%	-1.5%
2016	49.46%	-14.9%
2015	58.14%	-4.6%
2014	60.96%	-3.8%

Year	Value	Change
2013	63.36%	-10.9%
2012	71.09%	-2.8%
2011	73.13%	+0.4%
2010	72.85%	+14.4%
2009	63.66%	-0.3%
2008	63.87%	+1.4%
2007	63.00%	-10.9%
2006	70.70%	+4.6%
2005	67.60%	-9.5%
2004	74.66%	+50.1%
2003	49.74%	-

FAQ

What is the current annual gross margin of BIDU?: As of today, BIDU annual gross margin is 43.88%
What is 1-year change in BIDU annual gross margin?: BIDU annual gross margin is down -12.85% year-over-year
What is 3-year change in BIDU annual gross margin?: BIDU annual gross margin is down -9.15% over the past 3 years
How far is BIDU annual gross margin from its all-time high?: BIDU annual gross margin is currently -41.23% below its historical high of 74.66% set on December 31, 2004
How does BIDU annual gross margin rank versus sector peers?: BIDU annual gross margin is higher than 57.30% of companies in Communication Services sector
When is BIDU next annual earnings release?: As of today, the next annual earnings release for BIDU has not been scheduled

Gross Margin Formula

Gross Margin = Gross Profit

Revenue × 100%

Quarterly Gross Margin

39.03%0.10%+0.26%

June 30, 2026

Summary

Current Value: As of today, BIDU quarterly gross margin is 39.03%, up +0.26% on June 30, 2026
Historical Performance: BIDU quarterly gross margin is down -11.05% year-over-year, down -25.70% over the past 3 years
All-Time High Comparison: BIDU quarterly gross margin is currently -48.75% below its historical high of 76.16% set on September 30, 2006
3-Year Low Comparison: BIDU quarterly gross margin is +0.26% above its 3-year low of 38.93% reached on March 31, 2026
Sector Comparison: BIDU quarterly gross margin is higher than 48.54% of companies in Communication Services sector

Performance

BIDU Performance
Metric	Date	Value	3M	1Y	3Y	5Y
Quarterly Gross Margin	Jun 30, 26	39.03%	+0.3%	-11.1%	-25.7%	-20.8%
Annual Gross Margin	Dec 31, 25	43.88%	–	-12.8%	-9.2%	-9.5%
Price	Sep 21, 26	$92.21	-17.5%	-31.9%	-28.0%	-41.2%
PE Ratio	Sep 21, 26	-	–	–	–	–
Quarterly Revenue	Jun 30, 26	$4.60B	-0.7%	+1.8%	-5.1%	-5.2%
Quarterly Gross Profit	Jun 30, 26	$1.80B	-0.4%	-9.5%	-29.5%	-24.9%
Quarterly Operating Margin	Jun 30, 26	9.65%	-3.0%	-3.7%	-36.9%	-12.7%
Quarterly Net Margin	Jun 30, 26	7.05%	-31.3%	-68.2%	-54.8%	+290.0%

Quarterly Gross Margin Highs

BIDU Quarterly Gross Margin Highs Comparison
Period	High	Date	Current
1Y	44.18%	Dec 31, 25	-11.7%
3Y	52.70%	Sep 30, 23	-25.9%
5Y	52.70%	Sep 30, 23	-25.9%
All	76.16%	Sep 30, 06	-48.8%

Quarterly Gross Margin Lows

BIDU Quarterly Gross Margin Lows Comparison
Period	Low	Date	Current
1Y	38.93%	Mar 31, 26	+0.3%
3Y	38.93%	Mar 31, 26	+0.3%
5Y	38.93%	Mar 31, 26	+0.3%
All	34.85%	Mar 31, 20	+12.0%

Quarterly Gross Margin History

Month	Value	Change
Jun 2026	39.03%	+0.3%
Mar 2026	38.93%	-11.9%
Dec 2025	44.18%	+7.1%
Sep 2025	41.25%	-6.0%
Jun 2025	43.88%	-4.8%
Mar 2025	46.11%	-2.3%
Dec 2024	47.21%	-7.7%
Sep 2024	51.13%	-1.0%
Jun 2024	51.67%	+0.4%
Mar 2024	51.48%	+2.6%
Dec 2023	50.16%	-4.8%
Sep 2023	52.70%	+0.3%
Jun 2023	52.53%	+2.3%
Mar 2023	51.35%	+5.3%
Dec 2022	48.77%	-2.4%
Sep 2022	49.99%	+2.4%
Jun 2022	48.83%	+7.8%
Mar 2022	45.28%	-5.2%
Dec 2021	47.75%	-3.5%
Sep 2021	49.48%	+0.4%
Jun 2021	49.29%	+5.6%
Mar 2021	46.68%	-10.2%
Dec 2020	52.01%	-4.8%
Sep 2020	54.61%	+10.2%
Jun 2020	49.55%	+42.2%
Mar 2020	34.85%	-24.7%
Dec 2019	46.28%	+11.1%
Sep 2019	41.67%	+7.5%
Jun 2019	38.78%	+0.8%
Mar 2019	38.49%	-9.6%
Dec 2018	42.60%	-14.1%
Sep 2018	49.59%	-7.7%
Jun 2018	53.75%	+2.1%
Mar 2018	52.63%	+2.4%
Dec 2017	51.41%	+3.3%
Sep 2017	49.76%	+0.9%
Jun 2017	49.31%	+8.8%
Mar 2017	45.34%	-2.7%
Dec 2016	46.62%	-5.4%
Sep 2016	49.29%	-5.5%
Jun 2016	52.16%	-0.1%
Mar 2016	52.19%	-7.5%
Dec 2015	56.42%	-4.9%

Month	Value	Change
Sep 2015	59.31%	-2.4%
Jun 2015	60.77%	+4.5%
Mar 2015	58.14%	-5.1%
Dec 2014	61.29%	-2.0%
Sep 2014	62.51%	+0.6%
Jun 2014	62.11%	+4.2%
Mar 2014	59.59%	-3.3%
Dec 2013	61.60%	-5.8%
Sep 2013	65.37%	+0.4%
Jun 2013	65.12%	+0.4%
Mar 2013	64.83%	-5.4%
Dec 2012	68.54%	-5.9%
Sep 2012	72.86%	+0.7%
Jun 2012	72.36%	+2.4%
Mar 2012	70.67%	-2.2%
Dec 2011	72.29%	-1.6%
Sep 2011	73.50%	-1.0%
Jun 2011	74.22%	+2.4%
Mar 2011	72.49%	-2.4%
Dec 2010	74.26%	-0.4%
Sep 2010	74.57%	+2.3%
Jun 2010	72.92%	+8.8%
Mar 2010	67.05%	+4.6%
Dec 2009	64.11%	-10.5%
Sep 2009	71.65%	+5.6%
Jun 2009	67.88%	+12.7%
Mar 2009	60.25%	-3.9%
Dec 2008	62.69%	-11.4%
Sep 2008	70.75%	+2.2%
Jun 2008	69.26%	+8.0%
Mar 2008	64.12%	-3.5%
Dec 2007	66.43%	-2.0%
Sep 2007	67.80%	+0.3%
Jun 2007	67.60%	+0.8%
Mar 2007	67.07%	+6.3%
Dec 2006	63.12%	-17.1%
Sep 2006	76.16%	+1.2%
Jun 2006	75.22%	+3.1%
Mar 2006	72.97%	+7.4%
Dec 2005	67.93%	-4.0%
Sep 2005	70.77%	-5.5%
Jun 2005	74.86%	+6.2%
Mar 2005	70.51%	-

FAQ

What is the current quarterly gross margin of BIDU?: As of today, BIDU quarterly gross margin is 39.03%
What is BIDU quarterly gross margin most recent change?: BIDU quarterly gross margin was up +0.26% on June 30, 2026
What is 1-year change in BIDU quarterly gross margin?: BIDU quarterly gross margin is down -11.05% year-over-year
How far is BIDU quarterly gross margin from its all-time high?: BIDU quarterly gross margin is currently -48.75% below its historical high of 76.16% set on September 30, 2006
How does BIDU quarterly gross margin rank versus sector peers?: BIDU quarterly gross margin is higher than 48.54% of companies in Communication Services sector
When is BIDU next earnings release?: The next earnings release for BIDU is on November 18, 2026

Gross Margin Formula

Gross Margin = Gross Profit

Revenue × 100%

Data Sources & References

BIDU Official Website ir.baidu.com
BIDU Profile on Yahoo Finance finance.yahoo.com/quote/BIDU
BIDU Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/bidu