What is the current annual net margin of BIDU?

As of today, BIDU annual net margin is 4.23%

What is 1-year change in BIDU annual net margin?

BIDU annual net margin is down -76.71% year-over-year

What is 3-year change in BIDU annual net margin?

BIDU annual net margin is down -30.54% over the past 3 years

How far is BIDU annual net margin from its all-time high?

BIDU annual net margin is currently -91.25% below its historical high of 48.36% set on December 31, 2015

How does BIDU annual net margin rank versus sector peers?

BIDU annual net margin is higher than 66.79% of companies in Communication Services sector

When is BIDU next annual earnings release?

As of today, the next annual earnings release for BIDU has not been scheduled

What is the current quarterly net margin of BIDU?

As of today, BIDU quarterly net margin is 10.26%

What is BIDU quarterly net margin most recent change?

BIDU quarterly net margin was up +98.07% on March 31, 2026

What is 1-year change in BIDU quarterly net margin?

BIDU quarterly net margin is down -57.41% year-over-year

How far is BIDU quarterly net margin from its all-time high?

BIDU quarterly net margin is currently -88.47% below its historical high of 88.97% set on March 31, 2021

How does BIDU quarterly net margin rank versus sector peers?

BIDU quarterly net margin is higher than 77.19% of companies in Communication Services sector

When is BIDU next earnings release?

The next earnings release for BIDU is on August 18, 2026

Baidu, Inc. (BIDU) Net Margin History & Chart Since 2003

Annual Net Margin

4.23%13.93%-76.71%

December 31, 2025

Summary

Current Value: As of today, BIDU annual net margin is 4.23%, down -76.71% on December 31, 2025
Historical Performance: BIDU annual net margin is down -30.54% over the past 3 years, down -76.09% over the past 5 years
All-Time High Comparison: BIDU annual net margin is currently -91.25% below its historical high of 48.36% set on December 31, 2015
3-Year Low Comparison: BIDU annual net margin is at its 3-year low
Sector Comparison: BIDU annual net margin is higher than 66.79% of companies in Communication Services sector

Net Margin Chart

beforeafter

Performance

BIDU Performance
Metric	Date	Value	1Y	3Y	5Y	15Y
Annual Net Margin	Dec 31, 25	4.23%	-76.7%	-30.5%	-76.1%	-90.5%
Quarterly Net Margin	Mar 31, 26	10.26%	-57.4%	-49.9%	-88.5%	-76.7%
Price	Aug 7, 26	$109.71	+25.4%	-25.4%	-33.2%	-22.2%
PE Ratio	Aug 7, 26	-	–	–	–	–
Annual Revenue	Dec 31, 25	$17.96B	-2.9%	-2.2%	+15.8%	+1435.4%
Annual Net Income	Dec 31, 25	$759.13M	-77.4%	-32.1%	-72.3%	+45.8%
Annual Gross Margin	Dec 31, 25	43.88%	-12.8%	-9.2%	-9.5%	-39.8%
Annual Operating Margin	Dec 31, 25	8.03%	-49.8%	-37.6%	-40.0%	-84.0%

Net Margin Highs

BIDU Annual Net Margin Highs Comparison
Period	High	Date	Current
3Y	18.16%	Dec 31, 24	-76.7%
5Y	18.16%	Dec 31, 24	-76.7%
All	48.36%	Dec 31, 15	-91.3%

Net Margin Lows

BIDU Annual Net Margin Lows Comparison
Period	Low	Date	Current
3Y	4.23%	Dec 31, 25	at low
5Y	4.23%	Dec 31, 25	at low
All	-22.99%	Dec 31, 03	+118.4%

Net Margin History

Year	Value	Change
2025	4.23%	-76.7%
2024	18.16%	+13.4%
2023	16.01%	+162.9%
2022	6.09%	+4.6%
2021	5.82%	-67.1%
2020	17.69%	+904.1%
2019	-2.20%	-110.0%
2018	21.95%	+1.7%
2017	21.58%	+37.9%
2016	15.65%	-67.6%
2015	48.36%	+94.6%
2014	24.85%	-23.3%

Year	Value	Change
2013	32.42%	-30.4%
2012	46.59%	+2.1%
2011	45.65%	+2.5%
2010	44.54%	+33.4%
2009	33.39%	+1.9%
2008	32.77%	-9.1%
2007	36.06%	+1.7%
2006	35.47%	+137.9%
2005	14.91%	+37.8%
2004	10.82%	+147.1%
2003	-22.99%	-

FAQ

What is the current annual net margin of BIDU?: As of today, BIDU annual net margin is 4.23%
What is 1-year change in BIDU annual net margin?: BIDU annual net margin is down -76.71% year-over-year
What is 3-year change in BIDU annual net margin?: BIDU annual net margin is down -30.54% over the past 3 years
How far is BIDU annual net margin from its all-time high?: BIDU annual net margin is currently -91.25% below its historical high of 48.36% set on December 31, 2015
How does BIDU annual net margin rank versus sector peers?: BIDU annual net margin is higher than 66.79% of companies in Communication Services sector
When is BIDU next annual earnings release?: As of today, the next annual earnings release for BIDU has not been scheduled

Net Margin Formula

Net Margin = Net Income

Revenue × 100%

Quarterly Net Margin

10.26%5.08%+98.07%

March 31, 2026

Summary

Current Value: As of today, BIDU quarterly net margin is 10.26%, up +98.07% on March 31, 2026
Historical Performance: BIDU quarterly net margin is down -57.41% year-over-year, down -49.93% over the past 3 years
All-Time High Comparison: BIDU quarterly net margin is currently -88.47% below its historical high of 88.97% set on March 31, 2021
3-Year Low Comparison: BIDU quarterly net margin is +128.26% above its 3-year low of -36.30% reached on September 30, 2025
Sector Comparison: BIDU quarterly net margin is higher than 77.19% of companies in Communication Services sector

Performance

BIDU Performance
Metric	Date	Value	3M	1Y	3Y	5Y
Quarterly Net Margin	Mar 31, 26	10.26%	+98.1%	-57.4%	-49.9%	-88.5%
Annual Net Margin	Dec 31, 25	4.23%	–	-76.7%	-30.5%	-76.1%
Price	Aug 7, 26	$109.71	-21.6%	+25.4%	-25.4%	-33.2%
PE Ratio	Aug 7, 26	-	–	–	–	–
Quarterly Revenue	Mar 31, 26	$4.63B	+0.3%	+3.9%	+1.8%	+6.7%
Quarterly Net Income	Mar 31, 26	$475.28M	+98.6%	-55.8%	-49.0%	-87.7%
Quarterly Gross Margin	Mar 31, 26	38.93%	-11.9%	-15.6%	-24.2%	-16.6%
Quarterly Operating Margin	Mar 31, 26	9.95%	+119.7%	-28.4%	-37.8%	+0.4%

Quarterly Net Margin Highs

BIDU Quarterly Net Margin Highs Comparison
Period	High	Date	Current
1Y	22.19%	N/A	-53.8%
3Y	24.09%	Mar 31, 25	-57.4%
5Y	24.09%	Mar 31, 25	-57.4%
All	88.97%	Mar 31, 21	-88.5%

Quarterly Net Margin Lows

BIDU Quarterly Net Margin Lows Comparison
Period	Low	Date	Current
1Y	-36.30%	Sep 30, 25	+128.3%
3Y	-36.30%	Sep 30, 25	+128.3%
5Y	-54.34%	Sep 30, 21	+118.9%
All	-54.34%	Sep 30, 21	+118.9%

Quarterly Net Margin History

Month	Value	Change
Mar 2026	10.26%	+98.1%
Dec 2025	5.18%	+114.3%
Sep 2025	-36.30%	-263.6%
Jun 2025	22.19%	-7.9%
Mar 2025	24.09%	+65.8%
Dec 2024	14.53%	-37.4%
Sep 2024	23.20%	+40.9%
Jun 2024	16.46%	-11.3%
Mar 2024	18.55%	+119.0%
Dec 2023	8.47%	-57.7%
Sep 2023	20.02%	+28.4%
Jun 2023	15.59%	-23.9%
Mar 2023	20.49%	+32.4%
Dec 2022	15.48%	+1,494.6%
Sep 2022	-1.11%	-109.3%
Jun 2022	11.89%	+550.4%
Mar 2022	-2.64%	-181.7%
Dec 2021	3.23%	+105.9%
Sep 2021	-54.34%	-1,364.7%
Jun 2021	-3.71%	-104.2%
Mar 2021	88.97%	+500.3%
Dec 2020	14.82%	-68.9%
Sep 2020	47.58%	+344.3%
Jun 2020	10.71%	+244.0%
Mar 2020	-7.44%	-142.6%
Dec 2019	17.48%	+160.9%
Sep 2019	-28.71%	-816.0%
Jun 2019	4.01%	+392.7%
Mar 2019	-1.37%	-185.1%
Dec 2018	1.61%	-96.0%
Sep 2018	40.41%	+107.0%
Jun 2018	19.52%	-26.5%
Mar 2018	26.54%	+50.3%
Dec 2017	17.66%	-47.8%
Sep 2017	33.84%	+60.2%
Jun 2017	21.13%	+101.6%
Mar 2017	10.48%	-53.7%
Dec 2016	22.63%	+33.6%
Sep 2016	16.94%	+28.8%
Jun 2016	13.15%	+5.1%
Mar 2016	12.51%	-6.6%
Sep 2015	13.39%	-31.7%
Jun 2015	19.61%	+20.7%
Mar 2015	16.25%	-21.6%
Dec 2014	20.73%	-21.9%
Sep 2014	26.54%	-4.5%

Month	Value	Change
Jun 2014	27.80%	+9.5%
Mar 2014	25.38%	-10.3%
Dec 2013	28.29%	-16.6%
Sep 2013	33.92%	-2.8%
Jun 2013	34.89%	+3.7%
Mar 2013	33.63%	-23.5%
Dec 2012	43.94%	-8.2%
Sep 2012	47.86%	-5.0%
Jun 2012	50.37%	+15.0%
Mar 2012	43.81%	-3.9%
Dec 2011	45.59%	+1.4%
Sep 2011	44.94%	-6.0%
Jun 2011	47.82%	+8.8%
Mar 2011	43.97%	-7.1%
Dec 2010	47.35%	+2.0%
Sep 2010	46.40%	+6.1%
Jun 2010	43.74%	+17.8%
Mar 2010	37.14%	+9.5%
Dec 2009	33.93%	-12.0%
Sep 2009	38.54%	+3.5%
Jun 2009	37.22%	+66.6%
Mar 2009	22.34%	-30.2%
Dec 2008	32.00%	-20.7%
Sep 2008	40.36%	+14.7%
Jun 2008	35.19%	+29.5%
Mar 2008	27.18%	-33.9%
Dec 2007	41.13%	+5.4%
Sep 2007	39.01%	+3.5%
Jun 2007	37.70%	+14.2%
Mar 2007	33.02%	-14.3%
Dec 2006	38.53%	+1.4%
Sep 2006	37.98%	+16.6%
Jun 2006	32.58%	+35.2%
Mar 2006	24.09%	+12.7%
Dec 2005	21.37%	+109.1%
Sep 2005	10.22%	-44.7%
Jun 2005	18.49%	+215.0%
Mar 2005	5.87%	-42.3%
Dec 2004	10.18%	-0.5%
Sep 2004	10.23%	0.0%
Jun 2004	10.23%	0.0%
Mar 2004	10.23%	-45.6%
Dec 2003	18.79%	+185.9%
Sep 2003	-21.88%	0.0%
Jun 2003	-21.88%	0.0%
Mar 2003	-21.88%	-

FAQ

What is the current quarterly net margin of BIDU?: As of today, BIDU quarterly net margin is 10.26%
What is BIDU quarterly net margin most recent change?: BIDU quarterly net margin was up +98.07% on March 31, 2026
What is 1-year change in BIDU quarterly net margin?: BIDU quarterly net margin is down -57.41% year-over-year
How far is BIDU quarterly net margin from its all-time high?: BIDU quarterly net margin is currently -88.47% below its historical high of 88.97% set on March 31, 2021
How does BIDU quarterly net margin rank versus sector peers?: BIDU quarterly net margin is higher than 77.19% of companies in Communication Services sector
When is BIDU next earnings release?: The next earnings release for BIDU is on August 18, 2026

Net Margin Formula

Net Margin = Net Income

Revenue × 100%

Data Sources & References

BIDU Official Website ir.baidu.com
BIDU Profile on Yahoo Finance finance.yahoo.com/quote/BIDU
BIDU Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/bidu