Annual Gross Margin:
30.16%-0.39%(-1.28%)Summary
- As of today, W annual gross profit margin is 30.16%, with the most recent change of -0.39% (-1.28%) on December 31, 2024.
 - During the last 3 years, W annual gross margin has risen by +1.75% (+6.16%).
 - W annual gross margin is now -1.28% below its all-time high of 30.55%, reached on December 31, 2023.
 
Performance
W Gross Margin Chart
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Range
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Quarterly Gross Margin:
29.96%+2.28%(+8.24%)Summary
- As of today, W quarterly gross profit margin is 29.96%, with the most recent change of +2.28% (+8.24%) on September 30, 2025.
 - Over the past year, W quarterly gross margin has increased by +2.95% (+10.92%).
 - W quarterly gross margin is now -1.15% below its all-time high of 30.31%, reached on December 31, 2023.
 
Performance
W Quarterly Gross Margin Chart
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Gross Margin Formula
Gross Margin =  Gross Profit 
Revenue ✕ 100%
Revenue ✕ 100%
W Gross Margin Trends
| PeriodPeriod | AnnualAnnual | QuarterlyQuarterly | 
|---|---|---|
| 1Y1 Year | -1.3% | +10.9% | 
| 3Y3 Years | +6.2% | +16.6% | 
| 5Y5 Years | +28.2% | +7.0% | 
W Gross Margin Highs & Lows
| PeriodPeriod | Annual vs HighAnnual vs High | Annual vs LowAnnual vs Low | Quarter. vs HighQuarter. vs High | Quarter. vs LowQuarter. vs Low | |
|---|---|---|---|---|---|
| 3Y | 3-Year | -1.3% | +7.9% | -1.1% | +16.6% | 
| 5Y | 5-Year | -1.3% | +28.2% | -1.1% | +22.2% | 
| All-Time | All-Time | -1.3% | +28.8% | -1.1% | +46.2% | 
W Gross Margin History
| Date | Annual | Quarterly | 
|---|---|---|
| Sep 2025 | -  | 29.96%(+8.2%)  | 
| Jun 2025 | -  | 27.68%(-0.0%)  | 
| Mar 2025 | -  | 27.69%(-8.2%)  | 
| Dec 2024 | 30.16%(-1.3%)  | 30.15%(+11.6%)  | 
| Sep 2024 | -  | 27.01%(0.0%)  | 
| Jun 2024 | -  | 27.01%(-10.0%)  | 
| Mar 2024 | -  | 30.01%(-1.0%)  | 
| Dec 2023 | 30.55%(+9.3%)  | 30.31%(+10.0%)  | 
| Sep 2023 | -  | 27.55%(-1.1%)  | 
| Jun 2023 | -  | 27.85%(+7.7%)  | 
| Mar 2023 | -  | 25.85%(-10.2%)  | 
| Dec 2022 | 27.96%(-1.6%)  | 28.80%(+12.1%)  | 
| Sep 2022 | -  | 25.70%(+4.9%)  | 
| Jun 2022 | -  | 24.51%(-8.6%)  | 
| Mar 2022 | -  | 26.83%(-1.0%)  | 
| Dec 2021 | 28.41%(-2.3%)  | 27.09%(+5.6%)  | 
| Sep 2021 | -  | 25.66%(-5.7%)  | 
| Jun 2021 | -  | 27.22%(+2.6%)  | 
| Mar 2021 | -  | 26.53%(-1.4%)  | 
| Dec 2020 | 29.07%(+23.6%)  | 26.90%(-3.9%)  | 
| Sep 2020 | -  | 27.99%(-3.7%)  | 
| Jun 2020 | -  | 29.08%(+32.2%)  | 
| Mar 2020 | -  | 21.99%(+7.3%)  | 
| Dec 2019 | 23.52%  | 20.49%(-3.5%)  | 
| Sep 2019 | -  | 21.24%(-11.1%)  | 
| Jun 2019 | -  | 23.88%(-1.3%)  | 
| Date | Annual | Quarterly | 
|---|---|---|
| Mar 2019 | -  | 24.19%(+0.4%)  | 
| Dec 2018 | 23.41%(-1.2%)  | 24.09%(+4.6%)  | 
| Sep 2018 | -  | 23.03%(-1.0%)  | 
| Jun 2018 | -  | 23.26%(+0.9%)  | 
| Mar 2018 | -  | 23.06%(-0.1%)  | 
| Dec 2017 | 23.70%(-0.8%)  | 23.08%(-1.3%)  | 
| Sep 2017 | -  | 23.39%(-2.5%)  | 
| Jun 2017 | -  | 24.00%(-2.6%)  | 
| Mar 2017 | -  | 24.65%(+1.7%)  | 
| Dec 2016 | 23.90%(-0.5%)  | 24.23%(+3.5%)  | 
| Sep 2016 | -  | 23.41%(-2.3%)  | 
| Jun 2016 | -  | 23.96%(0.0%)  | 
| Mar 2016 | -  | 23.96%(+1.0%)  | 
| Dec 2015 | 24.03%(+1.9%)  | 23.72%(-0.2%)  | 
| Sep 2015 | -  | 23.77%(-3.1%)  | 
| Jun 2015 | -  | 24.52%(+1.4%)  | 
| Mar 2015 | -  | 24.17%(+0.6%)  | 
| Dec 2014 | 23.59%(-3.6%)  | 24.03%(+2.6%)  | 
| Sep 2014 | -  | 23.43%(+1.1%)  | 
| Jun 2014 | -  | 23.17%(-1.0%)  | 
| Mar 2014 | -  | 23.40%(-2.3%)  | 
| Dec 2013 | 24.48%(+1.4%)  | 23.95%(-3.1%)  | 
| Sep 2013 | -  | 24.71%(-1.2%)  | 
| Jun 2013 | -  | 25.00%(+2.1%)  | 
| Mar 2013 | -  | 24.49%  | 
| Dec 2012 | 24.15%  | -  | 
FAQ
- What is Wayfair Inc. annual gross profit margin?
 - What is the all-time high annual gross margin for Wayfair Inc.?
 - What is Wayfair Inc. annual gross margin year-on-year change?
 - What is Wayfair Inc. quarterly gross profit margin?
 - What is the all-time high quarterly gross margin for Wayfair Inc.?
 - What is Wayfair Inc. quarterly gross margin year-on-year change?
 
What is Wayfair Inc. annual gross profit margin?
The current annual gross margin of W is 30.16%
What is the all-time high annual gross margin for Wayfair Inc.?
Wayfair Inc. all-time high annual gross profit margin is 30.55%
What is Wayfair Inc. annual gross margin year-on-year change?
Over the past year, W annual gross profit margin has changed by -0.39% (-1.28%)
What is Wayfair Inc. quarterly gross profit margin?
The current quarterly gross margin of W is 29.96%
What is the all-time high quarterly gross margin for Wayfair Inc.?
Wayfair Inc. all-time high quarterly gross profit margin is 30.31%
What is Wayfair Inc. quarterly gross margin year-on-year change?
Over the past year, W quarterly gross profit margin has changed by +2.95% (+10.92%)