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ServiceNow, Inc. logo

ServiceNow, Inc. (NOW) Price To Book Ratio

PB Ratio

11.700.35-2.90%

Summary

Current Value
As of today, NOW PB ratio is 11.70, down -2.90% on
All-time High
NOW PB ratio is currently -73.97% below its historical high of 44.95 set on
1-Year High
NOW PB ratio reached a 1-year high of 25.15 on
1-Year Low
NOW PB ratio reached a 1-year low of 11.70 on
1-Year Change
NOW PB ratio is down -48.50% year-over-year
Sector rank
NOW PB ratio is higher than 87.92% of companies in Technology sector

Chart

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Performance

NOW Performance
MetricDateValue1D1M3MYTD1Y3Y5Y
PB Ratio11.70-2.9%-18.5%-29.0%-16.9%-48.5%-30.1%-67.0%
Price$127.31-2.9%-18.5%-28.8%-16.9%-39.8%+53.4%+23.9%
PE Ratio37.32-2.9%-18.5%-28.8%-16.9%-28.8%-28.0%-78.6%
TTM Revenue$12.67B+5.1%+5.1%+21.1%+83.1%+200.1%
TTM EPS$3.41-31.8%-31.8%-33.0%+244.8%-3.5%
Quarterly Book Value$11.30B+3.4%+3.4%+21.6%+149.9%+322.7%
PS Ratio10.44-2.9%-18.5%-29.0%-16.9%-47.5%-10.2%-53.1%
Enterprise Value$129.19B-3.0%-18.9%-29.5%-17.2%-39.9%+57.3%+29.6%
Market Cap$132B-2.9%-18.5%-29.0%-16.9%-39.4%+57.0%+31.4%

Highs

NOW PB Ratio Highs Comparison
PeriodHighDateCurrent
1M14.40-18.8%
3M17.43-32.9%
6M18.91-38.1%
1Y25.15-53.5%
3Y25.50-54.1%
5Y41.13-71.5%
All44.95-74.0%

Lows

NOW PB Ratio Lows Comparison
PeriodLowDateCurrent
1M11.70at low
3M11.70at low
6M11.70at low
1Y11.70at low
3Y11.70at low
5Y11.70at low
All-115.32+110.2%

History

DateValueChange
11.70-16.9%
14.08-38.2%
22.78+20.1%
18.96+21.2%
15.65-55.4%
35.07-7.8%
38.03+51.3%
25.14-12.9%
DateValueChange
28.87-1.1%
29.18-9.3%
32.17+31.0%
24.55+3.8%
23.66+18.7%
19.94+27.9%
15.59-

FAQ

  • What is the current PB ratio of NOW?

    As of today, NOW PB ratio is 11.70

  • What is NOW PB ratio 1-year high?

    NOW PB ratio reached a 1-year high of 25.15 on January 28, 2025

  • What is NOW PB ratio 1-year low?

    NOW PB ratio reached a 1-year low of 11.70 on January 16, 2026

  • What is 1-year change in NOW PB ratio?

    NOW PB ratio is down -48.50% year-over-year

  • What is 3-year change in NOW PB ratio?

    NOW PB ratio is down -30.07% over the past 3 years

  • How far is NOW PB ratio from its all-time high?

    NOW PB ratio is currently -73.97% below its historical high of 44.95 set on July 11, 2019

  • How does NOW PB ratio rank versus sector peers?

    NOW PB ratio is higher than 87.92% of companies in Technology sector

PB Ratio Formula

P/B =  

Data Sources & References

  1. NOW Official Website www.servicenow.com
  2. Most Recent Quarterly Report (10-Q) www.sec.gov/Archives/edgar/data/1373715/000137371525000309/0001373715-25-000309-index.htm
  3. Most Recent Annual Report (10-K) www.sec.gov/Archives/edgar/data/1373715/000137371525000010/0001373715-25-000010-index.htm
  4. NOW Profile on Yahoo Finance finance.yahoo.com/quote/NOW
  5. NOW Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/now