ServiceNow, Inc. company logo
ServiceNow, Inc. logo

ServiceNow, Inc. (NOW) Price To Book Ratio

PB Ratio

11.640.10+0.87%

Summary

Current Value
As of today, NOW PB ratio is 11.64, up +0.87% on
All-time High
NOW PB ratio is currently -90.74% below its historical high of 125.75 set on
1-Year High
NOW PB ratio reached a 1-year high of 17.38 on
1-Year Low
NOW PB ratio reached a 1-year low of 7.47 on
1-Year Change
NOW PB ratio is down -28.68% year-over-year
Sector rank
NOW PB ratio is higher than 87.58% of companies in Technology sector

Chart

SUGGESTED SERIES

Performance

NOW Performance
MetricDateValue1D1M3MYTD1Y3Y5Y
PB Ratio11.64+0.9%+6.3%+31.1%-6.0%-28.7%-27.2%-67.2%
Price$140.86+0.8%+6.3%+30.8%-8.1%-20.8%+25.7%+11.9%
PE Ratio87.97+0.8%+6.3%+30.8%-4.1%-18.1%+21.4%-84.8%
TTM Revenue$14.73B+5.5%–+5.5%–+22.2%+83.8%+184.9%
TTM EPS$1.60-4.8%–-4.8%–+0.8%+15.2%+850.3%
Quarterly Book Value$12.52B+6.7%–+6.7%–+14.5%+80.7%+282.2%
PS Ratio9.89+0.8%+6.3%+31.2%-18.1%-32.1%-27.0%-56.3%
Enterprise Value$149.41B+0.8%+6.1%+30.1%-4.6%-17.7%+32.2%+20.1%
Market Cap$146B+0.8%+6.3%+31.1%-9.2%-21.1%+26.8%+16.3%

Highs

NOW PB Ratio Highs Comparison
PeriodHighDateCurrent
1M11.76-1.0%
3M12.22-4.8%
6M12.22-4.8%
1Y17.38-33.0%
3Y125.75-90.7%
5Y125.75-90.7%
All125.75-90.7%

Lows

NOW PB Ratio Lows Comparison
PeriodLowDateCurrent
1M10.73+8.5%
3M7.58+53.6%
6M7.47+55.8%
1Y7.47+55.8%
3Y7.47+55.8%
5Y7.47+55.8%
All-115.32+110.1%

History

DateValueChange
11.64-6.0%
12.38-89.1%
113.90+500.7%
18.96+21.2%
15.65-55.4%
35.07-7.8%
38.03+51.3%
25.14-12.9%
DateValueChange
28.87-1.1%
29.18-9.3%
32.17+31.0%
24.55+3.8%
23.66+18.7%
19.94+27.9%
15.59-

FAQ

What is the current PB ratio of NOW?
As of today, NOW PB ratio is 11.64
What is NOW PB ratio 1-year high?
NOW PB ratio reached a 1-year high of 17.38 on October 27, 2025
What is NOW PB ratio 1-year low?
NOW PB ratio reached a 1-year low of 7.47 on April 10, 2026
What is 1-year change in NOW PB ratio?
NOW PB ratio is down -28.68% year-over-year
What is 3-year change in NOW PB ratio?
NOW PB ratio is down -27.20% over the past 3 years
How far is NOW PB ratio from its all-time high?
NOW PB ratio is currently -90.74% below its historical high of 125.75 set on January 28, 2025
How does NOW PB ratio rank versus sector peers?
NOW PB ratio is higher than 87.58% of companies in Technology sector

Formula

P/B =  

Data Sources & References

  1. NOW Official Website www.servicenow.com
  2. Most Recent Annual Report (10-K) www.sec.gov/Archives/edgar/data/1373715/000137371526000007/0001373715-26-000007-index.htm
  3. NOW Profile on Yahoo Finance finance.yahoo.com/quote/NOW
  4. NOW Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/now