ServiceNow, Inc. company logo
ServiceNow, Inc. logo

ServiceNow, Inc. (NOW) Price To Book Ratio

PB Ratio

8.330.33-3.81%

Summary

Current Value
As of today, NOW PB ratio is 8.33, down -3.81% on
All-time High
NOW PB ratio is currently -81.46% below its historical high of 44.94 set on
1-Year High
NOW PB ratio reached a 1-year high of 17.17 on
1-Year Low
NOW PB ratio reached a 1-year low of 7.47 on
1-Year Change
NOW PB ratio is down -51.49% year-over-year
Sector rank
NOW PB ratio is higher than 85.38% of companies in Technology sector

Chart

SUGGESTED SERIES

Performance

NOW Performance
MetricDateValue1D1M3MYTD1Y3Y5Y
PB Ratio8.33-3.8%-21.3%-8.4%-32.7%-51.5%-48.7%-78.8%
Price$105.12-4.2%-21.6%-4.5%-31.4%-43.8%-7.5%-24.7%
PE Ratio75.75-4.2%-21.6%+10.2%-17.4%-33.0%+3.0%-88.2%
TTM Revenue$15.43B+4.7%–+4.7%–+21.8%+82.1%+179.0%
TTM EPS$1.39-13.3%–-13.3%–-16.1%-10.3%+537.4%
Quarterly Book Value$13.10B+4.6%–+4.6%–+15.9%+82.3%+270.6%
PS Ratio7.07-3.8%-21.3%-8.4%-41.5%-53.9%-48.6%-71.8%
Enterprise Value$112.91B-3.6%-20.7%-4.0%-27.9%-40.9%-1.6%-18.2%
Market Cap$109B-3.8%-21.3%-4.1%-32.0%-43.8%-6.4%-21.4%

Highs

NOW PB Ratio Highs Comparison
PeriodHighDateCurrent
1M12.55-33.6%
3M12.55-33.6%
6M12.55-33.6%
1Y17.17-51.5%
3Y25.50-67.3%
5Y39.51-78.9%
All44.94-81.5%

Lows

NOW PB Ratio Lows Comparison
PeriodLowDateCurrent
1M8.30+0.4%
3M8.30+0.4%
6M7.58+9.9%
1Y7.47+11.5%
3Y7.47+11.5%
5Y7.47+11.5%
All-115.33+107.2%

History

DateValueChange
8.30-33.0%
12.38-45.7%
22.78+20.1%
18.96+21.2%
15.65-55.4%
35.07-7.8%
38.03+51.3%
25.14-12.9%
DateValueChange
28.87-1.1%
29.18-9.3%
32.17+31.0%
24.55+3.8%
23.66+18.7%
19.94+27.9%
15.59-

FAQ

What is the current PB ratio of NOW?
As of today, NOW PB ratio is 8.33
What is NOW PB ratio 1-year high?
NOW PB ratio reached a 1-year high of 17.17 on October 30, 2025
What is NOW PB ratio 1-year low?
NOW PB ratio reached a 1-year low of 7.47 on April 10, 2026
What is 1-year change in NOW PB ratio?
NOW PB ratio is down -51.49% year-over-year
What is 3-year change in NOW PB ratio?
NOW PB ratio is down -48.68% over the past 3 years
How far is NOW PB ratio from its all-time high?
NOW PB ratio is currently -81.46% below its historical high of 44.94 set on July 11, 2019
How does NOW PB ratio rank versus sector peers?
NOW PB ratio is higher than 85.38% of companies in Technology sector

Formula

P/B =  

Data Sources & References

  1. NOW Official Website www.servicenow.com
  2. Most Recent Annual Report (10-K) www.sec.gov/Archives/edgar/data/1373715/000137371526000007/0001373715-26-000007-index.htm
  3. NOW Profile on Yahoo Finance finance.yahoo.com/quote/NOW
  4. NOW Profile on NASDAQ.com www.nasdaq.com/market-activity/stocks/now