Annual Gross Margin:
58.20%+1.57%(+2.77%)Summary
- As of today, GOOG annual gross profit margin is 58.20%, with the most recent change of +1.57% (+2.77%) on December 31, 2024.
- During the last 3 years, GOOG annual gross margin has risen by +1.26% (+2.21%).
- GOOG annual gross margin is now -30.33% below its all-time high of 83.54%, reached on December 31, 2001.
Performance
GOOG Gross Margin Chart
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Quarterly Gross Margin:
59.56%-0.03%(-0.05%)Summary
- As of today, GOOG quarterly gross profit margin is 59.56%, with the most recent change of -0.03% (-0.05%) on June 30, 2025.
- Over the past year, GOOG quarterly gross margin has increased by +1.51% (+2.60%).
- GOOG quarterly gross margin is now -31.18% below its all-time high of 86.54%, reached on March 1, 2002.
Performance
GOOG Quarterly Gross Margin Chart
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Gross Margin Formula
Gross Margin =  Gross Profit 
Revenue ✕ 100%
Revenue ✕ 100%
GOOG Gross Margin Trends
| PeriodPeriod | AnnualAnnual | QuarterlyQuarterly | 
|---|---|---|
| 1Y1 Year | +2.8% | +2.6% | 
| 3Y3 Years | +2.2% | +5.3% | 
| 5Y5 Years | +4.7% | +16.0% | 
GOOG Gross Margin Highs & Lows
| PeriodPeriod | Annual vs HighAnnual vs High | Annual vs LowAnnual vs Low | Quarter. vs HighQuarter. vs High | Quarter. vs LowQuarter. vs Low | |
|---|---|---|---|---|---|
| 3Y | 3-Year | at high | +5.1% | -0.1% | +12.1% | 
| 5Y | 5-Year | at high | +8.6% | -0.1% | +12.1% | 
| All-Time | All-Time | -30.3% | +8.6% | -31.2% | +16.0% | 
GOOG Gross Margin History
| Date | Annual | Quarterly | 
|---|---|---|
| Jun 2025 | - | 59.56%(-0.1%) | 
| Mar 2025 | - | 59.59%(+2.9%) | 
| Dec 2024 | 58.20%(+2.8%) | 57.89%(-1.3%) | 
| Sep 2024 | - | 58.67%(+1.1%) | 
| Jun 2024 | - | 58.05%(-0.8%) | 
| Mar 2024 | - | 58.49%(+3.7%) | 
| Dec 2023 | 56.63%(+2.3%) | 56.39%(-0.5%) | 
| Sep 2023 | - | 56.70%(-0.9%) | 
| Jun 2023 | - | 57.22%(+0.8%) | 
| Mar 2023 | - | 56.74%(+6.8%) | 
| Dec 2022 | 55.38%(-2.7%) | 53.11%(-2.5%) | 
| Sep 2022 | - | 54.48%(-3.7%) | 
| Jun 2022 | - | 56.57%(+0.5%) | 
| Mar 2022 | - | 56.30%(+0.4%) | 
| Dec 2021 | 56.94%(+6.3%) | 56.09%(-2.5%) | 
| Sep 2021 | - | 57.54%(-0.1%) | 
| Jun 2021 | - | 57.62%(+2.0%) | 
| Mar 2021 | - | 56.51%(+4.3%) | 
| Dec 2020 | 53.58%(-3.6%) | 54.16%(-0.2%) | 
| Sep 2020 | - | 54.29%(+5.7%) | 
| Jun 2020 | - | 51.36%(-4.6%) | 
| Mar 2020 | - | 53.83%(-0.8%) | 
| Dec 2019 | 55.58%(-1.6%) | 54.29%(-3.9%) | 
| Sep 2019 | - | 56.49%(+1.9%) | 
| Jun 2019 | - | 55.46%(-0.6%) | 
| Mar 2019 | - | 55.77%(+2.8%) | 
| Dec 2018 | 56.48%(-4.1%) | 54.23%(-5.8%) | 
| Sep 2018 | - | 57.57%(-0.1%) | 
| Jun 2018 | - | 57.62%(+0.9%) | 
| Mar 2018 | - | 57.10%(+1.7%) | 
| Dec 2017 | 58.88%(-3.6%) | 56.13%(-6.7%) | 
| Sep 2017 | - | 60.13%(+0.0%) | 
| Jun 2017 | - | 60.11%(+0.1%) | 
| Mar 2017 | - | 60.07%(+2.2%) | 
| Dec 2016 | 61.08%(-2.2%) | 58.80%(-3.7%) | 
| Sep 2016 | - | 61.07%(-1.6%) | 
| Jun 2016 | - | 62.05%(+0.2%) | 
| Mar 2016 | - | 61.93%(+1.5%) | 
| Dec 2015 | 62.44%(+2.2%) | 61.01%(-1.2%) | 
| Sep 2015 | - | 61.73%(-0.2%) | 
| Jun 2015 | - | 61.85%(-1.0%) | 
| Mar 2015 | - | 62.49%(+1.7%) | 
| Dec 2014 | 61.07%(+1.1%) | 61.46%(-0.5%) | 
| Sep 2014 | - | 61.75%(+0.1%) | 
| Jun 2014 | - | 61.67%(+0.6%) | 
| Mar 2014 | - | 61.32%(+9.8%) | 
| Dec 2013 | 60.39% | 55.84%(-1.8%) | 
| Sep 2013 | - | 56.88%(-0.4%) | 
| Jun 2013 | - | 57.13%(-0.5%) | 
| Date | Annual | Quarterly | 
|---|---|---|
| Mar 2013 | - | 57.40%(+0.3%) | 
| Dec 2012 | 62.69%(-3.9%) | 57.25%(+6.6%) | 
| Sep 2012 | - | 53.71%(-8.5%) | 
| Jun 2012 | - | 58.68%(-8.7%) | 
| Mar 2012 | - | 64.28%(-1.0%) | 
| Dec 2011 | 65.21%(+1.1%) | 64.94%(-0.5%) | 
| Sep 2011 | - | 65.24%(+0.6%) | 
| Jun 2011 | - | 64.84%(-1.3%) | 
| Mar 2011 | - | 65.70%(+1.1%) | 
| Dec 2010 | 64.47%(+3.0%) | 64.99%(+0.7%) | 
| Sep 2010 | - | 64.54%(+1.8%) | 
| Jun 2010 | - | 63.40%(-0.5%) | 
| Mar 2010 | - | 63.75%(-0.2%) | 
| Dec 2009 | 62.61%(+3.6%) | 63.87%(+2.5%) | 
| Sep 2009 | - | 62.31%(+2.2%) | 
| Jun 2009 | - | 60.96%(+0.3%) | 
| Mar 2009 | - | 60.76%(-1.3%) | 
| Dec 2008 | 60.44%(+0.9%) | 61.59%(+1.3%) | 
| Sep 2008 | - | 60.78%(+1.3%) | 
| Jun 2008 | - | 59.99%(+1.2%) | 
| Mar 2008 | - | 59.30%(-0.3%) | 
| Dec 2007 | 59.93%(-0.4%) | 59.48%(-2.0%) | 
| Sep 2007 | - | 60.71%(+1.7%) | 
| Jun 2007 | - | 59.70%(-0.3%) | 
| Mar 2007 | - | 59.87%(-0.2%) | 
| Dec 2006 | 60.16%(+3.7%) | 59.97%(-1.7%) | 
| Sep 2006 | - | 61.01%(+2.1%) | 
| Jun 2006 | - | 59.73%(-0.3%) | 
| Mar 2006 | - | 59.88%(+0.5%) | 
| Dec 2005 | 58.02%(+6.9%) | 59.60%(+1.7%) | 
| Sep 2005 | - | 58.58%(+3.0%) | 
| Jun 2005 | - | 56.87%(+0.5%) | 
| Mar 2005 | - | 56.61%(+1.1%) | 
| Dec 2004 | 54.29%(-5.3%) | 56.01%(+1.7%) | 
| Sep 2004 | - | 55.07%(+3.1%) | 
| Jun 2004 | - | 53.39%(+3.5%) | 
| Mar 2004 | - | 51.60%(-39.2%) | 
| Dec 2003 | 57.31%(-18.2%) | - | 
| Dec 2003 | - | 84.84%(+49.5%) | 
| Sep 2003 | - | 56.75%(-8.9%) | 
| Jun 2003 | - | 62.27%(-4.1%) | 
| Mar 2003 | - | 64.93%(-0.1%) | 
| Dec 2002 | 70.08%(-16.1%) | - | 
| Dec 2002 | - | 64.99%(-6.8%) | 
| Sep 2002 | - | 69.70%(-5.8%) | 
| Jun 2002 | - | 74.01%(-14.5%) | 
| Mar 2002 | - | 86.54% | 
| Dec 2001 | 83.54%(+22.5%) | - | 
| Dec 2000 | 68.18% | - | 
FAQ
- What is Alphabet Inc. annual gross profit margin?
- What is the all-time high annual gross margin for Alphabet Inc.?
- What is Alphabet Inc. annual gross margin year-on-year change?
- What is Alphabet Inc. quarterly gross profit margin?
- What is the all-time high quarterly gross margin for Alphabet Inc.?
- What is Alphabet Inc. quarterly gross margin year-on-year change?
What is Alphabet Inc. annual gross profit margin?
The current annual gross margin of GOOG is 58.20%
What is the all-time high annual gross margin for Alphabet Inc.?
Alphabet Inc. all-time high annual gross profit margin is 83.54%
What is Alphabet Inc. annual gross margin year-on-year change?
Over the past year, GOOG annual gross profit margin has changed by +1.57% (+2.77%)
What is Alphabet Inc. quarterly gross profit margin?
The current quarterly gross margin of GOOG is 59.56%
What is the all-time high quarterly gross margin for Alphabet Inc.?
Alphabet Inc. all-time high quarterly gross profit margin is 86.54%
What is Alphabet Inc. quarterly gross margin year-on-year change?
Over the past year, GOOG quarterly gross profit margin has changed by +1.51% (+2.60%)