SalesforceNYSE: CRM

Salesforce's Q2 FY2025 report revealed an era of transformation and strategic urgency – especially when it comes to AI and efficiency. CRM's non-GAAP operating income increased 15.5% to $3.14 billion, and its non-GAAP operating margin increased 210 basis points to 33.7%. The company's strategic moves, including acquisitions and organic development of internal products, indicate that Salesforce is well-prepared to compete with any rival.

STAMFORD, Conn.--(BUSINESS WIRE)---- $III #GenAI--ISG has started a research project that looks into service providers that support the Salesforce CRM platform, focusing on new applications of GenAI.

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Broadridge customers can now access enhanced metrics and analytics to improve their sales conversion rates and increase revenue. On October 24, 2024, Broadridge Financial Solutions Inc. announced the launch of Distribution Insights for Asset Managers on Salesforce AppExchange, allowing users to gather data from various sources and enhance their analytics with deeper insights. This new tool is available on AppExchange at the provided link.

In the latest trading session, Salesforce.com (CRM) finished at $288.33, showing a decrease of 1.02% compared to the day before.

Salesforce has seen an increase in profits since Starboard Value and other activist investors put money into the tech company. However, Jeff Smith, the CEO of Starboard, believes that Salesforce can improve its efficiency in spending on sales and marketing.

According to the Wall Street Journal, generative AI is evolving from simple chatbots to more advanced agentic AI. This new technology can handle various tasks, such as verifying car rental bookings at the airport and evaluating potential sales leads.

A nonprofit health plan is developing a prior authorization platform using Salesforce Health Cloud, which will integrate with physician systems to collect important clinical data from electronic health records and simplify over 20 different systems. This will allow members and doctors to receive prior authorization almost instantly. Testing will start in early 2025, with a limited launch later that year, and the full service is expected to be available by January 2026.

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