Integral Ad Science HoldingNASDAQ: IAS

Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale NEW YORK , Nov. 4, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at scale.

Integral Ad Science (IAS) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).

Integral Ad Science (IAS) witnessed a jump in share price last session on above-average trading volume. The latest trend in earnings estimate revisions for the stock doesn't suggest further strength down the road.

NEW YORK , Oct. 15, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it will report its third quarter 2024 financial results after the market close on Tuesday, November 12, 2024. Management will host a conference call and webcast to discuss the company's financial results that day at 5:00 p.m.

Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and Reels NEW YORK , Oct. 10, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new test with Meta of a first-to-market optimization solution for advertisers. IAS's third-party Content Block List solution for ads on Facebook and Instagram Feed and Reels will offer global advertisers the ability to automatically avoid placing ads next to content they deem unsuitable for their brand, as aligned to industry standards.

IAS Provides Advertisers End-to-End Coverage Across TikTok's New Placements Including Profile, Search, Following Feeds, and TikTok Lite NEW YORK , Oct. 8, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok's newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets).

IAS made it to the Zacks Rank #1 (Strong Buy) momentum stock list on October 7, 2024.

Quality Attention™ Provides Publishers and SSPs with Actionable Attention Metrics that Enable a Greater Demonstration of Value to Advertisers NEW YORK , Oct. 3, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the availability of its Quality Attention™ measurement product for publishers and sell-side platforms (SSPs). IAS Quality Attention metrics and scores, previously only available to advertisers, empower publishers with actionable insights on their inventory to improve yield optimization and drive revenue opportunities.

Global Advertisers Can Now Access IAS's Industry-Aligned Misinformation Reporting on YouTube NEW YORK , Sept. 26, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory.