Victorias Secret & CoNYSE: VSCO

When a retailer falls, it falls quickly.

Victoria's Secret's Fashion Show return in 2024, featuring Black Pink's Lisa, aims to reshape its brand image and attract a prestigious consumer base. Despite past challenges, VSCO's market share in sportswear and digital channels has grown, with Adore Me and luxury brands driving new growth. Improved inventory management, cost reduction, and a successful loyalty program have boosted VSCO's operating profit margin and gross margin.

Kate Moss has made her Victoria's Secret Fashion Show debut, following her daughter on the catwalk - as the US lingerie brand brought its famous show back after six years.

Victoria's Secret (VSCO) stock has stabilised in the past few weeks as investors focus on the recent leadership transition and the ongoing turnaround. After bottoming at $13.58 in October last year, the stock has bounced back to $26.05.

Victoria's Secret benefits from positive sales momentum in North America, product innovation, and increasing store and digital traffic.

Victoria's Secret & Co. VSCO shares are trading higher on Wednesday. Barclays analyst Adrienne Yih upgraded Victoria's Secret to Equal Weight from Underweight and raised the price target to $25 from $23.

Victoria's Secret's 2Q24 results showed improved guidance, a new CEO, and operating income growth, but comparable sales remain challenged, especially in North America. Despite better guidance, the quarter's margin improvement is partly due to calendar shifts and lower product costs, not a fundamental turnaround. The stock's P/E multiple of 12x is fair but not opportunistic, given ongoing same-store sales challenges and strategic setbacks.

Featuring dynamic talent Gigi Hadid, Paloma Elsesser, Taylor Hill and more embodying the unmatched style and innovation of the collection NEW YORK, Sept. 12, 2024 /PRNewswire/ -- Today, Victoria's Secret announced the return of VSX – an all-new collection that is the intersection of performance, comfort and fashion.

I recommend a hold rating for Victoria's Secret due to a challenging macro environment and the stock's elevated valuation despite positive leadership changes. The new CEO, Hillary Super, brings relevant industry expertise and a fresh perspective, instilling confidence in a potential turnaround. The market's optimism about the new CEO is reflected in a 20% share price surge, but macroeconomic uncertainties warrant caution before investing.